Do Google Reviews Help Search Engine Optimisation (SEO)?

Google Reviews do help to improve search rankings and overall SEO efforts. There are many factors involved in search rankings; online customer reviews can be a good signal to search engines that your business is trustworthy and authoritative. In an era where competition is only getting stronger for small businesses, online reviews are a way to make your business stand out.


When you consider SEO, reviews from customers aren’t usually the first thing that comes to mind. With all the other significant areas of SEO to concentrate on, reviews can be overlooked. 

Reviews matter most for local SEO. Reviews containing a searched for keyword can improve a local business’s performance, particularly in the box of local search and map results that appears at the top of SERPs, called the Local Pack. 

If you search for something like ‘DIY Store’, Google will use one of the factors to determine which businesses to display is reviews. Snippets of reviews will appear at the bottom of each business’s space, with the search terms used (and sometimes similar ones) bolded, showing what Google determines to be relevant. 

If your website is SEO-friendly and already has strong organic rankings for plenty of terms, then combined with reviews, then your site is more likely to show up in the Local Pack. 

But what if you aren’t a local business? Do reviews still matter then? If your business operates only in the realms of e-commerce or has no real physical location, some suggest that reviews are still crucial for SEO.

Why Do Reviews Matter For SEO?

Research is great, and everybody likes to see charts of businesses gaining more traffic, but you might still be unsure how online reviews can affect a business’s rankings in this manner. There are a few relatively straightforward explanations for why Google reviews do help SEO rankings. 

Google trusts your customers more than it trusts you

This is a slight exaggeration, but it is a fact that Google does depend on signals to determine whether a website is worth a good ranking or not. We have seen this since the very early days of Google with the importance of links. When your website gets a link from another relevant website, Google considers this link as an endorsement of trust in your website and will reward better visibility in the search rankings. In the same way, when a customer leaves you a review, whether good or bad, this review tells Google that your business is not only a real, and legitimate operation, but one that other people have interacted with it. The review can also help future potential customers to make decisions.

Google likes to read

Google reads your website to understand it. The more content it has available to read, the more it will learn about your business. When you use customer reviews on your website for SEO purpose or generate them on your Google My Business page, Google has plenty of new content to read and more keywords to add to its understanding of your business and what it does. 

Remember that when you search for ‘DIY store’, and Google pulled your query out as a keyword from the businesses’ reviews? Customer will describe your products and services to Google unintentionally. Those reviews will add to your business’s SEO value with your customers, even realising that their reviews are helping you in this way. A review can also help to fill in some of the content gaps that might exist on your website, and increase your overall website rankings and visibility in this way.

Great Reviews Mean More Stars And More Clicks

Whether you like it or not, people do trust reviews. Think about it like this, if you are looking at the Local Pack and see that two of the businesses have 2-star ratings, and one has a 5-star one, which one do you think you are more likely to click on? SEO rankings are influenced by click through rates. If a high percentage of searches choose your site from the search results, Google will take this to mean that you are doing something right and will give your site better rankings. Reviews can boost your click-through rates, especially if you are getting good reviews regularly. By encouraging more clicks with high ratings, you should see a boost in rankings.

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Edited by Temitope Adelekan


26 must-know ecommerce stats for 2019


How often do you shop online? Whether it’s a late-night clothing haul or a much-needed replacement part for your vacuum, customers are making more frequent and significant online purchases. As of today, two-thirds of Americans have made at least one online purchase in the past month. But as of 2040, 95% of all purchases are expected to be made online.

With the boom in e-commerce comes a rise in customer expectations. If you’re a retailer, you now need to focus more effort into shipping times, technology, and customer service. Perfecting the online shopping experience for your customers will be crucial if you want to survive and thrive in this changing landscape.

This infographic below covers 26 must-know online shopping statistics for 2019.


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Post submitted by Karli K.

Edited by Temitope Adelekan

How to Use Social Media Platforms to Grow Your E-Commerce Business.

For the longest time e-commerce business owners have maintained a safe distance with social media platforms. This is primarily because sellers that get in touch with their customers directly on these platforms were thought to hurt the e-commerce business. However, the two have started to work together to give customers a complete experience. E-commerce business owners can now use different social platforms for their advantage. Rather than thinking of them as an avenue, they do not want to explore, think of it as a fantastic opportunity.

Social media platforms can significantly improve the traffic on your e-commerce website and convert their users into customers. This can be supported by the statistic that reveals a staggering 52% of customer purchases being influenced by Facebook. Also, it has been seen that the e-commerce businesses that have strong social media standing do better regarding sales by an average of 32%. While these statistics reveal how dominant social media’s role can be in increasing traffic to your e-commerce site, here are some tips that you can use:

  • Look for the right platform. Even though 85% of the sales of e-commerce purchases derived from social media platforms are said to come from Facebook, you must do research. Find out what platforms are popular amongst your target audience and work towards making a strong presence there.
  • Keep an Eye out for Influencers. Find out which celebrity or famous individual your target audience has an inclination for. Use their support to make your business shine on different social media platforms. Influencers are a great way to get through to your target audience and make them engage with your business. If you do not know how to get the influencers to talk about your business, start by giving them an incentive to try it out.

Thus, it may be time for the relationship between social media platforms and e-commerce entities to change. You can start using the tips mentioned above to witness your e-commerce business thrive with the help of social media and also the infographic below might come handy as it shows key statistics from using these platforms.

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Post written by John Mason – He is one of the writers behind In his free time, he gives consultations and writes about privacy-related concerns, news, politics and technology.

Edited by Temitope Adelekan