Why use Anti-Phishing Attack Software to Ensure Cybersecurity?


Phishing

A phishing attack is a process in which an imposter or an attacker sends emails to the users at large claiming to be someone they know or belonging to a brand/ services they use. Most of these emails ask users to share their personal information such as the bank account details, credit card number and pin numbers, or other such information which can lead to identity and financial theft. The emails would also ask the users to open a link or the attached document and download a file. When the user falls prey and performs any of the said actions, the malicious virus hidden in the email will enter their computer. It will provide the attackers access to the computer and allow them to steal the information stored on it without the user’s knowledge.

Over the years, many antivirus software products, spam and malware filters have been developed to detect such emails and prevent the users from being duped. Enterprises have become a hot target for the attackers. Even if one employee in the entire organization would become a victim, the attackers could access and control the entire system of the enterprise.

Almost every enterprise has antivirus software installed along with firewalls, spam filters, and other such email security systems. Yet, a good number of phishing emails slip past the filters and end up reaching the employees. Many employees have been duped and as a result, the enterprises have suffered losses in more ways than one.

If we wonder why, the answer is quite simple. Despite the claims, the traditional antivirus software packages do not successfully detect and prevent all kinds of phishing attacks. With changing technology, attackers are creating innovative methods to slip past the security filters.

What the companies need is phishing attack software that will provide all-round protection by identifying every suspicious and fraudulent email and alerting the users. The attackers not following the old methods of sending easily detectable fake emails. Instead, they are targeting a certain section of employees with highly intelligent email techniques. It is more or less impossible for the traditional antivirus software that relies on a standard database to compare the emails to identify and detect the latest phishing attacks.

If we consider Zero Day Attack as an example, it is one of the newest phishing attacks in the market that doesn’t get detected by most software packages. On average, about 1.5 million new phishing sites and email ids are created. To keep up with the ever-increasing list of fake websites is not a solution. It takes 24-48 hours to create a signature of complex malware, while it takes less than 82 seconds for an employee to fall victim to the phishing attack.

So, we need something uses a different technique to detect fake URLs without spending hours of time on it. Only then can the employees and enterprises be saved from phishing attacks. The latest and advanced phishing attack software used artificial intelligence and machine learning algorithms to scan and recognize the hidden malicious code in the emails and alert the employees. The most common type of Zero Day attacks are-

  • Microsoft Office Marcos
    • Macros are one of the most helpful tools offered by Microsoft. With one click, the repetitive tasks can be automated, thereby saving time for the employees.
    • When the attacker sends an email attachment with an Excel or other Microsoft file, the macros are coded to install malware throughout the system.
    • Using the machine learning technology, the latest anti phishing software identifies the hidden code and alerts the users about the email be a phishing attack.
  • Malicious Links
    • Embedded links within emails make it easy for websites to share information with their customers.
    • The same feature is used by scammers. They include links that will lead the user to a fake website. The IP address and domain names are similar to the brand they impersonate making it impossible for users to detect it as fraudulent at a single glance.
    • The anti-phishing software uses computer vision technology to read the minute changes in the domain names and also checks the final page which the link leads to.
  • Infected PDFs
    • The attackers take advantage of the features offered by Adobe Acrobat to include malicious software in the PDF files and send them to their victims.
    • The phishing attack software identifies the malware and blocks the email.
  • Embedded Code
    • HTML emails allow employees to include code in the email, which will be executed when the email is opened.
    • The next-generation anti phishing software detects this hidden code and stops it from being executed.

The anti-phishing software works on any device in any location. It can be deployed throughout an enterprise within a matter of minutes.

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Brought to you by David Neeble

Edited by Temitope Adelekan

Why is the Mass Text Messaging Service among the Most Used Services in the Market?


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SMS (Short Messaging Service) is one of the most preferred ways of communicating with customers for business enterprises. Sending an SMS is simple, easy, and cost-effective. Targeting the new audience, expanding the market share, increasing brand loyalty and customer retention are some of the reasons why enterprises choose to use SMS as a major communication channel.

But how do enterprises send millions of messages per day? Sending one message at a time to individual phone numbers using a mobile phone is not an option.

The answer is most business enterprises use an SMS gateway and mass text messaging service to send messages to their customers in bulk. Many companies provide API integration services that will help enterprises integrate their system and database with the SMS gateway to send messages to customers’ phone numbers from a web application.

This makes it easier for them to send messages in bulk with a single click. There are many other advantages of using the API integration services provided by the companies. We will understand some of those in this post.

  • Cost-effective and Easy to Use
    • An SMS gateway allows enterprises to send messages from a computer. The support staff can simultaneously handle the task of sending messages and communicating with customers from multiple computers.
    • The interface is easy to use on both ends. Every mobile phone has the SMS feature in-built in the device. So it becomes very easy for the users as well as business owners to get acquainted with using the SMS as a potential marketing channel.
    • Users with little or no technical knowledge can also open and read the messages sent via SMS. It does not even have any dependency on the internet connection or smart phones.
    • SMS messages do not require an internet connection to be delivered to users. The mobile phone network will do the job effectively.
  • Suitable for Enterprises in Any Industry
    • Business enterprises from any industry can opt for the mass text messaging service.
    • Right from banks and financial institutions to healthcare, retail, travel, food industry, media and entertainment industries, any business enterprise can send messages to customers using these services.
    • The size and volume of the business also do not matter. Small, medium, and large scale business enterprises can opt for SMS messaging services.
  • Send Alerts and Notifications
    • Most enterprises use the bulk messaging services to send timely notifications and alerts to users.
    • Details about order confirmations, packing, shipping, deliveries, cancellations, etc. can be sent to users to keep them updated.
    • Notifications about service and payment due dates, flight and train ticket confirmations, restaurant reservation timings, etc. are a few more examples.
  • Use it as a Digital Marketing Strategy
    • SMS messages can be effective ways to promote and market a brand or a business and increase sales.
    • Capture Attention
      • Capture customers’ attention by sending them attractive deals and discounts.
      • Introduce them to new products or services they might be interested in.
    • Schedule Campaigns
      • Schedule promotional campaigns for the coming days in advance.
      • This will help plan the marketing strategy effectively.
      • Bulk messages can be scheduled in advance and automatically sent to customers on specified dates.
    • Cross-Promotion
      • Cross-promote the brand by sending attractive offers to customers with similar product preferences and purchase history.
      • Gently urge them to try a new brand by sending personalized product suggestions.
    • Exclusive Offers
      • Send exclusive discounts, coupon codes, etc. to special customers.
      • Categorize customers into groups and send exclusive offers in bulk.
    • Email to SMS
      • Messages can be sent from an email to user phone numbers using the API platform.
      • The messages from an email will be converted and forwarded to the selected list of phone numbers in the database.
    • Lead Tracking
      • Include links to the webpages in the SMS. Keep track of the leads generated through the messages to understand the extent to which SMS messages are helping in building the business.
    • Two-factor Authentication
      • Use two-factor authentication to ensure data security.
      • Send One Time Passwords and other confidential information with an added layer of protection.
      • Voice calls Fallback
        • If the OTP fails to deliver during the stipulated time, the voice call fallback option will ensure that the customer receives the OTP before the transaction time expires.
        • The option is auto-routed, and a call will be placed to the customer’s phone number from the system.
      • Two-way Communication
        • Allow customers to reply to messages sent by the enterprise.

Take feedback, ask for confirmations, or let customers initiate a message by providing them with the required codes to send as replies.

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Brought to you by David Neeble

Edited by Temitope Adelekan

Underrated Link Building Tactics!


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If you wish to expand your client list and attract more quality leads, you need to market and sell your brand. Along the same line, if you aim to rank high on the search engine results pages (SERPs), you need to build links for SEO.

Some of the most popular link building techniques that have been proven effective are guest posting, link reclamation, broken link building, and content syndication, among others. While these have stood the test of time, it’s worth looking into other methods, especially since a lot of link builders have been doing the same strategies for years.

If you want to get ahead of the curve and become the best marketer out there, you need to expand your strategies and find which ones work best.

This infographic guide from Spiralytics enumerates the underrated link building techniques you can add to your SEO strategy.

Below, you’ll find methods that are equally, if not more, effective than the usual ones.

Underrated Link Building Tactics

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Brought to you by Spiralytics

Edited by Temitope Adelekan

Six Ways to Harness Creativity like Salvador Dali [Infographic]


lightbulb-creativity

Creativity is an essential component of every industry, and businesses large and small can hone in on creative thinking to push their product or offering to new levels.

Creativity acts as a differentiator, giving companies an edge and means for innovation.

It’s the driving factor that fuels big ideas and challenges ways of thinking. So, how exactly do you foster creativity and get employees to think outside the box? Aside from rewarding creative ideas and allowing for flexible work environments, it’s important to gather ideas for creative thinking from some of the most iconic creatives to ever walk this earth.

Invaluable created a neat visual that discusses ways to harness creativity as Salvador Dali did. From experimenting often to investing in himself, there is much we can learn from the quirky yet brilliant artist. Gather inspiration from the visual below, and try new ways to unleash your creative thinking both at work and in life.

Dali

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Brought to you by Invaluable

Edited by Temitope Adelekan

Hot Desking is the Office Trend that will Save Your Business Money! (Infographic)


GettyImages-530933176_how-does-hotdesking-work

This new office trend saves space, increases flexibility, and adds one more benefit for your employees. In concept, Hot Desking is similar to ride sharing, but for workstations.

As more and more people begin working from home, less and less office space is necessary.  Even when in office, many people prefer to take a laptop to a more comfortable location (or to a collaborative space) in order to get things done. These trends result in a majority of dedicated workstations sitting vacant for much of the time.

Hot Desking creates an efficient way to handle the flexible office, by offering workspace only where and when people actually need it. Employees schedule days where they will work remotely so that there are enough work stations for those who want to come in the office.

The capital you save through this innovation will certainly impress donors. Everyone is excited about this new trend and it’s definitely something to mention when presenting a business plan or looking for a startup loan.

The main Hot Desking strategies are known as Zone and Hoteling.

Zone: This is when specific areas are designated as work areas for teams putting together cooperative projects. These can be reserved by groups who need to work collaboratively.

Hoteling: As the name might suggest, hotelling is having individual workers reserve specific workstations for the times they need them.

In both of these main options, Hot Desking requires some pretty extensive organization. Luckily there are apps already out there that cater to precisely this business strategy. The other major issue that has to be considered when Hot Desking is cleanliness. With so many people using one terminal, germs are bound to spread. It’s important to have a plan in place to keep workstations clean, so illness doesn’t spread around the company. If you’ve seen the statistics on how dirty work computers are… well, you’ll certainly want to keep stations as clean as possible.

Ultimately, Hot Desking is a great way to add convenience and coordination to a modern office.

Check this infographic from Fundera for more information on how Hot Desking can work for you and your company.

Fundera_HotDesking_IG

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Brought to you by Fundera

Edited by Temitope Adelekan

 

How to remodel a store to boost sales


StoreRemodel1

In a time where more and more consumers conduct the majority of their shopping online, brick-and-mortar stores need to exploit their advantages. Physical stores can offer a cohesive branding and shopping experience that eCommerce simply can’t.

Of course, brick-and-mortar stores can’t beat the convenience of ordering products online, but they don’t have to. Consumers visit physical stores for the entire experience, rather than just buying an item. Small businesses should cater to this desire to boost sales.

Remodeling your store can be quite the undertaking, however, it will propel your brand forward and raise your bottom line. From colors to floorplans, create an enticing customer journey that will drive purchases. Learn how with the visual below:

StoreRemodel

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Brought to you by Bigrentz

Edited by Temitope Adelekan

6 Ways to Tell if Your Website Was Hacked


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If you have the slightest suspicion that your website is hacked or has been hacked for some time, then that’s probably the case. At that point, you should act as soon as possible. Most of the times, people will complain that their browser is alerting them of the hack when they visit their site. It’s either that or the hosting provider took the site offline. This could reveal one scary truth – the hackers have invaded the site for quite some time now, and they might have done considerable damage. Ideally, you should invest in some security products to safely encrypt your website. You should do anything to avoid hackers and invasive attacks. But first, let’s take a look at how you should check whether your website’s health bar. We’ll talk about outside sources here, taking into consideration that even the most vigilant system administrator could overlook certain aspects.

  • Your browser gives you a warning

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If you or any other visitor stumbled upon this when accessing the website on Chrome, then your site is most probably infected with a healthy dose of malware. For example, this warning tells you that your website has been used as a den for phishing attempts. Links to your website are being sent to other people, tricking them into doing what the hacker wants once they visit the website. How does the hacker achieve this? Malware.

2

The same goes for this warning. It’s self-explanatory, I think. Someone has access to your website’s internal structure, and they installed specific malware programs which infect the devices of your visitors.

  • The hosting provider takes your website offline

Your hosting provider might receive complaints from other users that your site is hacked, or their own autonomous screening programs have detected something wrong. Either way, they’ll immediately cut off your website from the internet. Keep in mind that some hosting providers might also format your server to prevent the infection from spreading to other users. It would be good to have a back-up close-by, just in case this happens. After they’ve closed down your website, you’ll usually receive a notification on your email.

  • Google search results show your website as potentially harmful

If you see this message right next to your website on the Google searches, then you’re probably dealing with hackers.

3

Sometimes, Google will remove your website from the search results altogether, if they have strong reasons to believe the malware is very risky. At times, they’ll still show it, but accompanied by a warning notification. They’ll either say that “This site may be hacked”, when they’ve noticed strange changes made to the website, or that “This site may harm your computer”, which means they’ve successfully detected the malware and they’re reminding you of this. It’s also possible for your website to display different content in different countries as part of a hack. The only way you can detect this is if you use a VPN to check your website from different countries.

  • Your Malware Scanner warns you of an infection

If you’ve been listening to me and decided to employ a malware scanner, then most likely, this is where you’ll first find out that your site is being hacked. With a malware scanner, the time between the infection and its discovery is kept to a minimum, hence its efficiency and my advice. Check your email daily, so you don’t miss any warnings when they do come.

  • Customer complaints

The truth is, your customers get to use your website way more than you do, and if you have thousands of visitors per day, this could be a very handy warning system. Quite cynical, I know, but it gets the job done. If someone informs you of fishy things related to your website, don’t wait and allow things to get out-of-hand! Take it offline if need be!

  • Google’s Search Console warns you of any infections

This console is the former “Google Webmaster Tools”. The name says enough, I think. Use it to check for any inconsistencies Google may have found when it’s indexing your website. It will even provide you with a few statistics with customer visits. As usual, you’ll receive the notifications by mail. So, if you see something like this, then your website is probably hacked.

4

How you can detect a hack before anyone notices

Visiting your website regularly should be your first and foremost prevention solution against malware and hacks. Just make sure to check the code and the databases regularly, and perform a couple of security checks as well. By using a Source Code Scanner, you can inspect all the PHP code and all the other source code to check for any known malware patterns. These programs will either check for any malware signatures that match their database of known infections or compare the suspicious code with a good version of it.

In this way, both old and newer types of malware can be safely detected before the infection gets to spread forth. You can also monitor the site traffic and check for any spikes. These appear when hackers use your website for a spamvertizing campaign. In plain language, they’ll include your link in spam emails which they send to people. Then, they get redirected to the true serpent hiding in the bushes. However, your website will still record a spike in traffic when the users first access the initial link. Searching for these traffic spikes with tools like Google Analytics will cut your time in half, and get you to the bottom of the issue. You’ll quickly have a general idea of whether your website has been hacked or not. Most hacked sites have these traffic spikes, so it’s quite a good hint in that direction.

Conclusion

Keeping your website malware-free is not that hard to accomplish, especially if you proactively search for any issues beforehand. Be vigilant, and you won’t be taken by surprise, that’s the golden rule. Build a routine of constant security check-ups, use Google’s Search Console, and remember to check your email daily for any warning notifications.

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Brought to you by Bogdan Patru – is a cybersecurity news analyst at VPNTeacher. He has a passion for international data policy and how it affects citizens’ privacy.

Edited by Temitope Adelekan

How Artificial Intelligence Is Reshaping Email Marketing (Infographic)


Artificial Intelligence, technology

Email is one of the highest-performing marketing channels around, but it doesn’t mean that developments are no longer possible. Email marketing is proving to be more efficient with the introduction of the latest technologies, such as artificial intelligence (AI). Practically all aspects of email marketing are compatible with how AI is supposed to work.

Since AI programs have machine learning features built into them, you can direct your email campaigns to the right audience based on your customers’ past behaviour, activities, and interaction with your brand. As a tool that’s capable of collating data about your email marketing performance, AI helps ensure that you’re able to optimise various elements in your email, from subject line to copy and CTA – so recipients will be compelled to find out what’s in it for them.

The following infographic also examines the role of AI in streamlining your email marketing through automation as well as setting business goals and making projections through data analytics.

How-Artificial-Intelligence-is-Reshaping-Email-Marketing

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Brought to you by Connextdigital

Post submitted by Jess Andriani

Edited by Temitope Adelekan

How to become an industry disruptor: Lessons from Transportation Startups


transportation-icons-car-automobile-drive-wheels-road
Nowadays it seems like Lyft, Bird Scooters, and other new innovative rideshare services are everywhere. These new services are called “industry disruptors” because they force an entire industry to change. Think about how Lyft for instance changed the taxi industry, and how the taxi industry pushed back at first, and then eventually adapted and you’ll understand what this means. These changes have even impacted total car sales, with vehicle sales slowly declining over the years. Of course, people will always own cars, but that doesn’t mean that major corporations and car companies have to adapt to the way people are changing how they think about rideshare services.
In our infographic below, we break down startups on the rise like Bird and Waymo and their impact as an industry disruptor. This visual examines the funding of these automotive-fueled industries (even including scooters), as well as how they’re all interconnected, whether it’s by one major company funding a new startup like Waymo or Lime. And it’s not just with new startups, but some of the earlier ones too. For example, both Ford and GM backed Lyft, which in total has received $4.9 billion in funding, a sign at how even these major companies have to adapt to these changes!
becoming_an_industry_disruptor_infographic_1.width-800

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Brought to you by The Zebra

Post submitted by Emma Welsh

Edited by Temitope Adelekan

26 must-know ecommerce stats for 2019


e-commerce-background-design_1223-90

How often do you shop online? Whether it’s a late-night clothing haul or a much-needed replacement part for your vacuum, customers are making more frequent and significant online purchases. As of today, two-thirds of Americans have made at least one online purchase in the past month. But as of 2040, 95% of all purchases are expected to be made online.

With the boom in e-commerce comes a rise in customer expectations. If you’re a retailer, you now need to focus more effort into shipping times, technology, and customer service. Perfecting the online shopping experience for your customers will be crucial if you want to survive and thrive in this changing landscape.

This infographic below covers 26 must-know online shopping statistics for 2019.

ecommerce-statistics

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Brought to you by wikibuy

Post submitted by Karli K.

Edited by Temitope Adelekan