How Artificial Intelligence Is Reshaping Email Marketing (Infographic)


Artificial Intelligence, technology

Email is one of the highest-performing marketing channels around, but it doesn’t mean that developments are no longer possible. Email marketing is proving to be more efficient with the introduction of the latest technologies, such as artificial intelligence (AI). Practically all aspects of email marketing are compatible with how AI is supposed to work.

Since AI programs have machine learning features built into them, you can direct your email campaigns to the right audience based on your customers’ past behaviour, activities, and interaction with your brand. As a tool that’s capable of collating data about your email marketing performance, AI helps ensure that you’re able to optimise various elements in your email, from subject line to copy and CTA – so recipients will be compelled to find out what’s in it for them.

The following infographic also examines the role of AI in streamlining your email marketing through automation as well as setting business goals and making projections through data analytics.

How-Artificial-Intelligence-is-Reshaping-Email-Marketing

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Brought to you by Connextdigital

Post submitted by Jess Andriani

Edited by Temitope Adelekan

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26 must-know ecommerce stats for 2019


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How often do you shop online? Whether it’s a late-night clothing haul or a much-needed replacement part for your vacuum, customers are making more frequent and significant online purchases. As of today, two-thirds of Americans have made at least one online purchase in the past month. But as of 2040, 95% of all purchases are expected to be made online.

With the boom in e-commerce comes a rise in customer expectations. If you’re a retailer, you now need to focus more effort into shipping times, technology, and customer service. Perfecting the online shopping experience for your customers will be crucial if you want to survive and thrive in this changing landscape.

This infographic below covers 26 must-know online shopping statistics for 2019.

ecommerce-statistics

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Brought to you by wikibuy

Post submitted by Karli K.

Edited by Temitope Adelekan

A Complete Guide to Using Infographics for Lead Generation


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It’s no secret that lead generation is an essential cocktail in ensuring that your business will take flight. If you’re reading this article, there’s a good chance you’re thinking that you’ve already exhausted all possible efforts in attracting high-quality prospects that your brand can easily convert, but you’re still looking for creative ways to push these efforts forward. Well then, you came to the right place.

Here’s a question to start the discussion: What comes to mind when you think of infographics? Some people would say stunning graphics of visuals; others would say it’s an excellent way to get engagement. Readers are usually captivated by this content type since it combines information and aesthetic. It’s a creative way to present data without overwhelming your audience.

Infographics are so valuable to content marketers because of its proven track record in increasing site traffic and tripling social media engagement. However, it’s not often associated with lead generation—a missed opportunity.

It’s time to change this! In the infographic below, you’ll discover that it’s possible to optimize your infographics so you can reap its benefits and get quality prospects for your business. Learn how to generate leads with infographics and get ahead of the competition.

A Complete Guide to Using Infographics for Lead Generation

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Post submitted by Ushabelle Bongo – Popularly know as Shaw is a proud daughter of the Queen City of the South who has been hustling in Makati since 2016. She initially tried her hands at banking, only to be proven once and for all that her hands are made for playing with words, not handling numbers. Now Shaw is in a better place–a digital marketing paradise otherwise known as Spiralytics, where she’s making waves as a Content Specialist.

Edited by Temitope Adelekan

Should You Always Listen to the Customer? [Infographic]


Customer

How your business interacts with customers is essential to its success. While hearing out customer complaints or feedback is helpful to determine what’s working or what’s not, there are times when it’s equally as important to move forward.

It’s easy to spend all of your time fixing what’s broken, but you may want to take a step back to evaluate if this is helping your business grow. If care is not taken, you may miss out on valuable opportunities to innovate, shock and surprise your customers, or challenge people’s thinking particularly if you’re an entrepreneur or business owner looking for ways to move the needle.

While listening to your customer is important, check out this infographic below by Valpak for a different perspective on the topic. They list company scenarios, marketing tips, and common customers you’ll face along the way.

when-not-to-listen-to-your-customer

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Brought to you by Valpak

Post submitted by Megan Darmody

Edited by Temitope Adelekan

What Your Desk Setup Says About You (Infographic)


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Building rapport with your coworkers can be essential to working productively and tackling team projects with ease. However, since our workdays are often filled with meetings, assignments, and calls, it can be challenging to make time to get to know your coworkers over lunch or a coffee break. While it’s a good idea to pay attention to the subtle ways your colleagues are communicating in conversation and nonverbally, there is another way to get to know your coworkers, just by looking at their desks.

Since so many hours of the day are spent at a desk, it’s unsurprising that they can grow to reflect the person who occupies them. Things like photographs of kids and spouses can indicate they are family-oriented, while pictures of their various travels can hint at an adventurous side. While these can spark a conversation on their own, they can also give you insight on how to work with them. For example, you may not want to send any emails to the family-oriented coworker after hours. Or, if you need some new out-there ideas for a brainstorm, ask the person with a picture of themselves hiking a mountain.

Whether you already have a great relationship with your coworkers or just starting a new job, there are insights their (workers) desks can tell you that they may never think to say to you themselves. All you have to do is decode them. To help you with translating what these desks mean, Fundera created this infographic that covers what their desks say about you and your coworkers:

what-your-desk-setup-says-about-you1

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Brought to you by Fundera

Post submitted by Brigid Ludwig

Edited by Temitope Adelekan

How to De-Stress at Work [Infographic]


Do you ever feel like the stress at work is getting to you, and you need to take a breather?

I believe this infographic can help you understand how to handle stress because stress is something most people deal with on a regular basis. And not everyone knows how to cope with it, especially at work. Please, find below the infographic:

de-stress-at-work

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infographic supplied by Eva

Edited by Temitope Adelekan

Are You Experienced? Customer Vs Organisation.


customer-experience-infographic-5-08-15

Thanks to Bain & Company for the wonderful Infographic. I found the information very useful and i thought i should share it with you all. My favourite question is “In the eyes of your customers, what do you stand for?”. If every leader, CEO, employers and employees can genuinely provide an answer to the above questions, walk the talk, It will make a great difference! in the experience journey of every customer and in return add excellent value to the organisation.

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Epic Guide To Create a Successful Online Business – INFOGRAPHIC


How-To-Start-An-Online-Business-From-Scratch-Fundamentals

Online (www – world wide web) is where it happens these days. Brick and Mortar stores are doing pretty fine but the online market place is bigger and the future of most product/services oriented businesses. In terms of returns, the gap between an online market place compared to a physical shop can’t be ignored. The market is enormous. What are you waiting for? Is your business online yet or you are planning that anytime soon? Remember, it all starts from having an online presence. Below is an infographic that can guide you in starting your online business today.

The-Ultimate-Epic-Guide-to-Create-a-Successful-Online-Business

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Source – Click here

10 Ways To Find True Love With Customers


 

When you know what your customers want, when you meet their demands in a timely manner and most importantly when you give them that 7 star treatment each and every time, they will always come back to you! Check out the below infographic for more ways.

10-ways-to-find-true-love-with-customers_511d12467ac36

See also: 25 Skills For Excellent Customer Service

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Infographic Source: Click here

The Modern Boss


PLDT-modern-boss_infographic

Are you modern in the way you lead the people under you? Remember that meeting the demands of customers/employees starts from the internal before the external. What kind of relationship do you build with your people?

See also: 8 entrepreneurial skills you should teach your kids (infographic)

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Infographic source/credit: Click here