Hot Desking is the Office Trend that will Save Your Business Money! (Infographic)


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This new office trend saves space, increases flexibility, and adds one more benefit for your employees. In concept, Hot Desking is similar to ride sharing, but for workstations.

As more and more people begin working from home, less and less office space is necessary.  Even when in office, many people prefer to take a laptop to a more comfortable location (or to a collaborative space) in order to get things done. These trends result in a majority of dedicated workstations sitting vacant for much of the time.

Hot Desking creates an efficient way to handle the flexible office, by offering workspace only where and when people actually need it. Employees schedule days where they will work remotely so that there are enough work stations for those who want to come in the office.

The capital you save through this innovation will certainly impress donors. Everyone is excited about this new trend and it’s definitely something to mention when presenting a business plan or looking for a startup loan.

The main Hot Desking strategies are known as Zone and Hoteling.

Zone: This is when specific areas are designated as work areas for teams putting together cooperative projects. These can be reserved by groups who need to work collaboratively.

Hoteling: As the name might suggest, hotelling is having individual workers reserve specific workstations for the times they need them.

In both of these main options, Hot Desking requires some pretty extensive organization. Luckily there are apps already out there that cater to precisely this business strategy. The other major issue that has to be considered when Hot Desking is cleanliness. With so many people using one terminal, germs are bound to spread. It’s important to have a plan in place to keep workstations clean, so illness doesn’t spread around the company. If you’ve seen the statistics on how dirty work computers are… well, you’ll certainly want to keep stations as clean as possible.

Ultimately, Hot Desking is a great way to add convenience and coordination to a modern office.

Check this infographic from Fundera for more information on how Hot Desking can work for you and your company.

Fundera_HotDesking_IG

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Brought to you by Fundera

Edited by Temitope Adelekan

 

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6 Ways to Tell if Your Website Was Hacked


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If you have the slightest suspicion that your website is hacked or has been hacked for some time, then that’s probably the case. At that point, you should act as soon as possible. Most of the times, people will complain that their browser is alerting them of the hack when they visit their site. It’s either that or the hosting provider took the site offline. This could reveal one scary truth – the hackers have invaded the site for quite some time now, and they might have done considerable damage. Ideally, you should invest in some security products to safely encrypt your website. You should do anything to avoid hackers and invasive attacks. But first, let’s take a look at how you should check whether your website’s health bar. We’ll talk about outside sources here, taking into consideration that even the most vigilant system administrator could overlook certain aspects.

  • Your browser gives you a warning

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If you or any other visitor stumbled upon this when accessing the website on Chrome, then your site is most probably infected with a healthy dose of malware. For example, this warning tells you that your website has been used as a den for phishing attempts. Links to your website are being sent to other people, tricking them into doing what the hacker wants once they visit the website. How does the hacker achieve this? Malware.

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The same goes for this warning. It’s self-explanatory, I think. Someone has access to your website’s internal structure, and they installed specific malware programs which infect the devices of your visitors.

  • The hosting provider takes your website offline

Your hosting provider might receive complaints from other users that your site is hacked, or their own autonomous screening programs have detected something wrong. Either way, they’ll immediately cut off your website from the internet. Keep in mind that some hosting providers might also format your server to prevent the infection from spreading to other users. It would be good to have a back-up close-by, just in case this happens. After they’ve closed down your website, you’ll usually receive a notification on your email.

  • Google search results show your website as potentially harmful

If you see this message right next to your website on the Google searches, then you’re probably dealing with hackers.

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Sometimes, Google will remove your website from the search results altogether, if they have strong reasons to believe the malware is very risky. At times, they’ll still show it, but accompanied by a warning notification. They’ll either say that “This site may be hacked”, when they’ve noticed strange changes made to the website, or that “This site may harm your computer”, which means they’ve successfully detected the malware and they’re reminding you of this. It’s also possible for your website to display different content in different countries as part of a hack. The only way you can detect this is if you use a VPN to check your website from different countries.

  • Your Malware Scanner warns you of an infection

If you’ve been listening to me and decided to employ a malware scanner, then most likely, this is where you’ll first find out that your site is being hacked. With a malware scanner, the time between the infection and its discovery is kept to a minimum, hence its efficiency and my advice. Check your email daily, so you don’t miss any warnings when they do come.

  • Customer complaints

The truth is, your customers get to use your website way more than you do, and if you have thousands of visitors per day, this could be a very handy warning system. Quite cynical, I know, but it gets the job done. If someone informs you of fishy things related to your website, don’t wait and allow things to get out-of-hand! Take it offline if need be!

  • Google’s Search Console warns you of any infections

This console is the former “Google Webmaster Tools”. The name says enough, I think. Use it to check for any inconsistencies Google may have found when it’s indexing your website. It will even provide you with a few statistics with customer visits. As usual, you’ll receive the notifications by mail. So, if you see something like this, then your website is probably hacked.

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How you can detect a hack before anyone notices

Visiting your website regularly should be your first and foremost prevention solution against malware and hacks. Just make sure to check the code and the databases regularly, and perform a couple of security checks as well. By using a Source Code Scanner, you can inspect all the PHP code and all the other source code to check for any known malware patterns. These programs will either check for any malware signatures that match their database of known infections or compare the suspicious code with a good version of it.

In this way, both old and newer types of malware can be safely detected before the infection gets to spread forth. You can also monitor the site traffic and check for any spikes. These appear when hackers use your website for a spamvertizing campaign. In plain language, they’ll include your link in spam emails which they send to people. Then, they get redirected to the true serpent hiding in the bushes. However, your website will still record a spike in traffic when the users first access the initial link. Searching for these traffic spikes with tools like Google Analytics will cut your time in half, and get you to the bottom of the issue. You’ll quickly have a general idea of whether your website has been hacked or not. Most hacked sites have these traffic spikes, so it’s quite a good hint in that direction.

Conclusion

Keeping your website malware-free is not that hard to accomplish, especially if you proactively search for any issues beforehand. Be vigilant, and you won’t be taken by surprise, that’s the golden rule. Build a routine of constant security check-ups, use Google’s Search Console, and remember to check your email daily for any warning notifications.

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Brought to you by Bogdan Patru – is a cybersecurity news analyst at VPNTeacher. He has a passion for international data policy and how it affects citizens’ privacy.

Edited by Temitope Adelekan

How Artificial Intelligence Is Reshaping Email Marketing (Infographic)


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Email is one of the highest-performing marketing channels around, but it doesn’t mean that developments are no longer possible. Email marketing is proving to be more efficient with the introduction of the latest technologies, such as artificial intelligence (AI). Practically all aspects of email marketing are compatible with how AI is supposed to work.

Since AI programs have machine learning features built into them, you can direct your email campaigns to the right audience based on your customers’ past behaviour, activities, and interaction with your brand. As a tool that’s capable of collating data about your email marketing performance, AI helps ensure that you’re able to optimise various elements in your email, from subject line to copy and CTA – so recipients will be compelled to find out what’s in it for them.

The following infographic also examines the role of AI in streamlining your email marketing through automation as well as setting business goals and making projections through data analytics.

How-Artificial-Intelligence-is-Reshaping-Email-Marketing

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Post submitted by Jess Andriani

Edited by Temitope Adelekan

How to become an industry disruptor: Lessons from Transportation Startups


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Nowadays it seems like Lyft, Bird Scooters, and other new innovative rideshare services are everywhere. These new services are called “industry disruptors” because they force an entire industry to change. Think about how Lyft for instance changed the taxi industry, and how the taxi industry pushed back at first, and then eventually adapted and you’ll understand what this means. These changes have even impacted total car sales, with vehicle sales slowly declining over the years. Of course, people will always own cars, but that doesn’t mean that major corporations and car companies have to adapt to the way people are changing how they think about rideshare services.
In our infographic below, we break down startups on the rise like Bird and Waymo and their impact as an industry disruptor. This visual examines the funding of these automotive-fueled industries (even including scooters), as well as how they’re all interconnected, whether it’s by one major company funding a new startup like Waymo or Lime. And it’s not just with new startups, but some of the earlier ones too. For example, both Ford and GM backed Lyft, which in total has received $4.9 billion in funding, a sign at how even these major companies have to adapt to these changes!
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Brought to you by The Zebra

Post submitted by Emma Welsh

Edited by Temitope Adelekan

26 must-know ecommerce stats for 2019


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How often do you shop online? Whether it’s a late-night clothing haul or a much-needed replacement part for your vacuum, customers are making more frequent and significant online purchases. As of today, two-thirds of Americans have made at least one online purchase in the past month. But as of 2040, 95% of all purchases are expected to be made online.

With the boom in e-commerce comes a rise in customer expectations. If you’re a retailer, you now need to focus more effort into shipping times, technology, and customer service. Perfecting the online shopping experience for your customers will be crucial if you want to survive and thrive in this changing landscape.

This infographic below covers 26 must-know online shopping statistics for 2019.

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Post submitted by Karli K.

Edited by Temitope Adelekan

How to Use Social Media Platforms to Grow Your E-Commerce Business.


For the longest time e-commerce business owners have maintained a safe distance with social media platforms. This is primarily because sellers that get in touch with their customers directly on these platforms were thought to hurt the e-commerce business. However, the two have started to work together to give customers a complete experience. E-commerce business owners can now use different social platforms for their advantage. Rather than thinking of them as an avenue, they do not want to explore, think of it as a fantastic opportunity.

Social media platforms can significantly improve the traffic on your e-commerce website and convert their users into customers. This can be supported by the statistic that reveals a staggering 52% of customer purchases being influenced by Facebook. Also, it has been seen that the e-commerce businesses that have strong social media standing do better regarding sales by an average of 32%. While these statistics reveal how dominant social media’s role can be in increasing traffic to your e-commerce site, here are some tips that you can use:

  • Look for the right platform. Even though 85% of the sales of e-commerce purchases derived from social media platforms are said to come from Facebook, you must do research. Find out what platforms are popular amongst your target audience and work towards making a strong presence there.
  • Keep an Eye out for Influencers. Find out which celebrity or famous individual your target audience has an inclination for. Use their support to make your business shine on different social media platforms. Influencers are a great way to get through to your target audience and make them engage with your business. If you do not know how to get the influencers to talk about your business, start by giving them an incentive to try it out.

Thus, it may be time for the relationship between social media platforms and e-commerce entities to change. You can start using the tips mentioned above to witness your e-commerce business thrive with the help of social media and also the infographic below might come handy as it shows key statistics from using these platforms.

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Post written by John Mason – He is one of the writers behind TheBestVPN.com. In his free time, he gives consultations and writes about privacy-related concerns, news, politics and technology.

Edited by Temitope Adelekan

 


Tips to Boost Wifi Signal [Infographic]


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Whether you use the internet for work or play, it’s more or less like a culture in our world today. We expect nothing less than fast, reliable internet service but unfortunately, it’s not always the case. Most of us have experienced dead zones, slow internet speeds and long chats with tech support help. Don’t worry; you are not in this situation alone hahaha. That’s why our friends at Panda Security has put together a visual on ten ways to improve your WiFi signal. Whether physical obstacles block your WiFi router, or it needs an extender to provide internet in spotty places, this infographic has tips and tricks to boost your WiFi.

Below is an infographic which outlines how you can boost your wifi signal:

How-to-boost-wifi-signal

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Brought to you by our friend at the Panda Security

Post submitted by Katie Santos

Edited by Temitope Adelekan

 

Woman are Still Underrepresented in UK Business


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Woman are still under-represented in the UK in terms of entrepreneurship and business. Although the gap between the number of male and female entrepreneurs may be closing, it still exists. In the UK, the so-called “Enterprise Gap”, the difference in the number of men and woman owning companies, has significantly decreased in the last decade, but there is still work to be done. There are 5.5m SMEs (small to medium-sized enterprises) operating in the UK today, with only 20% led by a woman – that’s 1.14m in total. The UK has not only seen an increase in female entrepreneurs in recent years, but also in woman occupying directorial roles. In 2017, 28% of FTSE 100 directorships were occupied by a woman. This exceeds a target set in a 2011 national report that said there should be a minimum of 25% female representation on boards.

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Looking at the differences across sectors of woman representation on the boards of FSTE 100 companies, there have been substantial changes in the past ten years. In 2007, there were no women on the boards of companies in the construction sector, and only 4% in manufacturing. Both sectors are now operating at or above the government’s target of 25%, with a representation of 29% and 25%.

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There are now 0 all-male boards in the FTSE 100, down from 21 in 2011. In fact, 46 companies have now reached 30% representation of woman in the boardroom. The trend is also being matched in the FTSE 250, in which 62 companies as of October 2017 had reached 30% representation of woman, and only nine all-male boards remain, down from 131 in 2010.

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Overall, there is a significant variation by region when it comes to the percentage of woman who are directors in businesses. Wales and the North of England are the most gender-equal parts of the UK, at least regarding having a low share of businesses with no female representation on boards and high rates of having more than one.

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Not only has female directorship considerably increased, but more women are starting their own business. There were 648,000 more businesses owned by a woman in 2016 than in 2000. That’s a significant 72% increase in 16 years. During the same time, male self-employment also increased, from 2.357m businesses in 2000 to 3.221m businesses in 2016.

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London and the South East are the leading hubs of female start-ups, with female entrepreneurs generating an extra 18,000 jobs in the Capital in 2015. This meant that there was an increased economic contribution of £790m from female-led start-ups in London alone.

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The percentage of woman business owners compared to total business ownership changes drastically from country to country. Woman business ownership is not always correlated to the wealth and level of development of an economy. In the UK, 25.8% of total business owners are women.

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Brought to you by MONEYPOD

Edited by Temitope Adelekan

Four Pillars of Brainstorming


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Whether you love brainstorming or feel intimidated by the process, it’s always great to brush up on your idea generation skills. Coming up with creative ideas on demand is no easy feat, but implementing tried and true brainstorming best practices can help make the process easier. If you’re feeling stuck during a brainstorm, consider implementing the four pillars of brainstorming, a framework created by advertiser Alex F. Osborn in the 1940s. Alex F. Osborn created the term “brainstorm” and developed four pillars that you can use when coming up with new ideas.

By going for quality, withholding criticism, welcoming wild ideas, and combining and improving ideas, you can radically transform the success of your brainstorming sessions. Check out the infographic below from our friends at Fundera that outlines the four pillars and provides actionable tips to improve idea generation. Feel free to add your suggestions in the comment box below.

Brainstorming-ideas-infographic

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Brought to you by Fundera

Edited by Temitope Adelekan

15 of the Best TED Talks for Activating Creativity


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The first step to overcoming a mental block is modifying your frame of mind from failure and self-doubt to positivity and knowing you are capable. Finding inspiration is one way to shift away from a negative perspective and jumpstart those creative juices.

The popular media company TED (short for Technology, Entertainment and Design) has got inspiration down to a science. Devoted to making powerful ideas accessible as well as sparking conversation, innovation and change, their global community welcomes thought leaders to share knowledge and motivate you to spread your greatest ideas. Speakers come from an array of different fields. They include authors, producers, entrepreneurs and more.

Lecturers are thinkers, doers and idea-generators!

To help you replenish your creative spark and get inspired, our friend at Invaluable compiled a list of 15 must-listen Ted Talks on creativity.

Browse the highly viewed list of speakers, find your favourite and find your inspiration.

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Brought to you by  Taylor Poppmeier

Edited by Temitope Adelekan