How Artificial Intelligence Is Reshaping Email Marketing (Infographic)


Artificial Intelligence, technology

Email is one of the highest-performing marketing channels around, but it doesn’t mean that developments are no longer possible. Email marketing is proving to be more efficient with the introduction of the latest technologies, such as artificial intelligence (AI). Practically all aspects of email marketing are compatible with how AI is supposed to work.

Since AI programs have machine learning features built into them, you can direct your email campaigns to the right audience based on your customers’ past behaviour, activities, and interaction with your brand. As a tool that’s capable of collating data about your email marketing performance, AI helps ensure that you’re able to optimise various elements in your email, from subject line to copy and CTA – so recipients will be compelled to find out what’s in it for them.

The following infographic also examines the role of AI in streamlining your email marketing through automation as well as setting business goals and making projections through data analytics.

How-Artificial-Intelligence-is-Reshaping-Email-Marketing

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How to become an industry disruptor: Lessons from Transportation Startups


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Nowadays it seems like Lyft, Bird Scooters, and other new innovative rideshare services are everywhere. These new services are called “industry disruptors” because they force an entire industry to change. Think about how Lyft for instance changed the taxi industry, and how the taxi industry pushed back at first, and then eventually adapted and you’ll understand what this means. These changes have even impacted total car sales, with vehicle sales slowly declining over the years. Of course, people will always own cars, but that doesn’t mean that major corporations and car companies have to adapt to the way people are changing how they think about rideshare services.
In our infographic below, we break down startups on the rise like Bird and Waymo and their impact as an industry disruptor. This visual examines the funding of these automotive-fueled industries (even including scooters), as well as how they’re all interconnected, whether it’s by one major company funding a new startup like Waymo or Lime. And it’s not just with new startups, but some of the earlier ones too. For example, both Ford and GM backed Lyft, which in total has received $4.9 billion in funding, a sign at how even these major companies have to adapt to these changes!
becoming_an_industry_disruptor_infographic_1.width-800

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26 must-know ecommerce stats for 2019


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How often do you shop online? Whether it’s a late-night clothing haul or a much-needed replacement part for your vacuum, customers are making more frequent and significant online purchases. As of today, two-thirds of Americans have made at least one online purchase in the past month. But as of 2040, 95% of all purchases are expected to be made online.

With the boom in e-commerce comes a rise in customer expectations. If you’re a retailer, you now need to focus more effort into shipping times, technology, and customer service. Perfecting the online shopping experience for your customers will be crucial if you want to survive and thrive in this changing landscape.

This infographic below covers 26 must-know online shopping statistics for 2019.

ecommerce-statistics

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How to Use Social Media Platforms to Grow Your E-Commerce Business.


For the longest time e-commerce business owners have maintained a safe distance with social media platforms. This is primarily because sellers that get in touch with their customers directly on these platforms were thought to hurt the e-commerce business. However, the two have started to work together to give customers a complete experience. E-commerce business owners can now use different social platforms for their advantage. Rather than thinking of them as an avenue, they do not want to explore, think of it as a fantastic opportunity.

Social media platforms can significantly improve the traffic on your e-commerce website and convert their users into customers. This can be supported by the statistic that reveals a staggering 52% of customer purchases being influenced by Facebook. Also, it has been seen that the e-commerce businesses that have strong social media standing do better regarding sales by an average of 32%. While these statistics reveal how dominant social media’s role can be in increasing traffic to your e-commerce site, here are some tips that you can use:

  • Look for the right platform. Even though 85% of the sales of e-commerce purchases derived from social media platforms are said to come from Facebook, you must do research. Find out what platforms are popular amongst your target audience and work towards making a strong presence there.
  • Keep an Eye out for Influencers. Find out which celebrity or famous individual your target audience has an inclination for. Use their support to make your business shine on different social media platforms. Influencers are a great way to get through to your target audience and make them engage with your business. If you do not know how to get the influencers to talk about your business, start by giving them an incentive to try it out.

Thus, it may be time for the relationship between social media platforms and e-commerce entities to change. You can start using the tips mentioned above to witness your e-commerce business thrive with the help of social media and also the infographic below might come handy as it shows key statistics from using these platforms.

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Post written by John Mason – He is one of the writers behind TheBestVPN.com. In his free time, he gives consultations and writes about privacy-related concerns, news, politics and technology.

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Tips to Boost Wifi Signal [Infographic]


How-to-Boost-WiFi-router

Whether you use the internet for work or play, it’s more or less like a culture in our world today. We expect nothing less than fast, reliable internet service but unfortunately, it’s not always the case. Most of us have experienced dead zones, slow internet speeds and long chats with tech support help. Don’t worry; you are not in this situation alone hahaha. That’s why our friends at Panda Security has put together a visual on ten ways to improve your WiFi signal. Whether physical obstacles block your WiFi router, or it needs an extender to provide internet in spotty places, this infographic has tips and tricks to boost your WiFi.

Below is an infographic which outlines how you can boost your wifi signal:

How-to-boost-wifi-signal

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Woman are Still Underrepresented in UK Business


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Woman are still under-represented in the UK in terms of entrepreneurship and business. Although the gap between the number of male and female entrepreneurs may be closing, it still exists. In the UK, the so-called “Enterprise Gap”, the difference in the number of men and woman owning companies, has significantly decreased in the last decade, but there is still work to be done. There are 5.5m SMEs (small to medium-sized enterprises) operating in the UK today, with only 20% led by a woman – that’s 1.14m in total. The UK has not only seen an increase in female entrepreneurs in recent years, but also in woman occupying directorial roles. In 2017, 28% of FTSE 100 directorships were occupied by a woman. This exceeds a target set in a 2011 national report that said there should be a minimum of 25% female representation on boards.

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Looking at the differences across sectors of woman representation on the boards of FSTE 100 companies, there have been substantial changes in the past ten years. In 2007, there were no women on the boards of companies in the construction sector, and only 4% in manufacturing. Both sectors are now operating at or above the government’s target of 25%, with a representation of 29% and 25%.

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There are now 0 all-male boards in the FTSE 100, down from 21 in 2011. In fact, 46 companies have now reached 30% representation of woman in the boardroom. The trend is also being matched in the FTSE 250, in which 62 companies as of October 2017 had reached 30% representation of woman, and only nine all-male boards remain, down from 131 in 2010.

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Overall, there is a significant variation by region when it comes to the percentage of woman who are directors in businesses. Wales and the North of England are the most gender-equal parts of the UK, at least regarding having a low share of businesses with no female representation on boards and high rates of having more than one.

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Not only has female directorship considerably increased, but more women are starting their own business. There were 648,000 more businesses owned by a woman in 2016 than in 2000. That’s a significant 72% increase in 16 years. During the same time, male self-employment also increased, from 2.357m businesses in 2000 to 3.221m businesses in 2016.

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London and the South East are the leading hubs of female start-ups, with female entrepreneurs generating an extra 18,000 jobs in the Capital in 2015. This meant that there was an increased economic contribution of £790m from female-led start-ups in London alone.

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The percentage of woman business owners compared to total business ownership changes drastically from country to country. Woman business ownership is not always correlated to the wealth and level of development of an economy. In the UK, 25.8% of total business owners are women.

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Four Pillars of Brainstorming


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Whether you love brainstorming or feel intimidated by the process, it’s always great to brush up on your idea generation skills. Coming up with creative ideas on demand is no easy feat, but implementing tried and true brainstorming best practices can help make the process easier. If you’re feeling stuck during a brainstorm, consider implementing the four pillars of brainstorming, a framework created by advertiser Alex F. Osborn in the 1940s. Alex F. Osborn created the term “brainstorm” and developed four pillars that you can use when coming up with new ideas.

By going for quality, withholding criticism, welcoming wild ideas, and combining and improving ideas, you can radically transform the success of your brainstorming sessions. Check out the infographic below from our friends at Fundera that outlines the four pillars and provides actionable tips to improve idea generation. Feel free to add your suggestions in the comment box below.

Brainstorming-ideas-infographic

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15 of the Best TED Talks for Activating Creativity


TED

The first step to overcoming a mental block is modifying your frame of mind from failure and self-doubt to positivity and knowing you are capable. Finding inspiration is one way to shift away from a negative perspective and jumpstart those creative juices.

The popular media company TED (short for Technology, Entertainment and Design) has got inspiration down to a science. Devoted to making powerful ideas accessible as well as sparking conversation, innovation and change, their global community welcomes thought leaders to share knowledge and motivate you to spread your greatest ideas. Speakers come from an array of different fields. They include authors, producers, entrepreneurs and more.

Lecturers are thinkers, doers and idea-generators!

To help you replenish your creative spark and get inspired, our friend at Invaluable compiled a list of 15 must-listen Ted Talks on creativity.

Browse the highly viewed list of speakers, find your favourite and find your inspiration.

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10 Ways HR Managers Can Boost Workplace Productivity [Infographic]


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Workplace productivity is a business goal that may require two things to become attainable. The first is the investment from the company and secondly, the implementation of friendly human resources (HR) policies such as incentive programs for employees.

Research backs the idea that a top precursor to workplace productivity is to have a reward system in your organisation. While the company will need to allocate financial resources toward employee incentives, the rewards are all encompassing across crucial areas in the business.

One study done among UK companies says explicitly that 85 percent of workers felt highly motivated when there were incentives at stake. And not only that, 73 percent of the employees observed a “good” or “very good” office atmosphere during incentive season. For the company, the benefits of an incentive programme are quite pronounced as the study also found that employee productivity is tied to as much as £80,000 ($106,00) increase in weekly profit on average.

Below is an infographic that shows the different ways HR managers can further boost productivity in the workplace. Feel free to add your suggestions in the comment box below.

HR

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24 Google Doc Hacks & Add-ons to Make Your Life Easier


Google-Hacks

Twenty years ago, collaborating with people in real-time over the internet seemed difficult to understand. Now we do it every day with the click of a button. Google Docs is a powerful tool that makes working with people both near and far a breeze, but do you know how to use it to its full capacity? Go beyond just sharing docs and leaving comments with these 24 Google Doc hacks and add-ons.

Google Hacks Infograph

Excited to save some time? With these hacks you no longer have to manually go through a document and look for duplicates or change the capitalization structure letter by letter. Though these may just seem like minor details, they will make a major difference in productivity!

To keep your files neat and organized on your computer, you can go the extra step and download Google Drive for Mac. This will save and sync your files on both your hard drive and in the cloud, so you have a backup.

You can also download the Google Doc phone application to easily view documents when you’re on the go. If you’re worried about losing internet connection and have to do a last minute edit, you can set particular documents to be available offline. Just click the three dots next to the document’s title and choose “Available offline”. These documents are automatically put in an “Offline” folder.

Staying organized is the key to managing your workload and optimizing your time, and these easy, actionable tips are sure to help you do just that.

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