How Artificial Intelligence Is Reshaping Email Marketing (Infographic)


Artificial Intelligence, technology

Email is one of the highest-performing marketing channels around, but it doesn’t mean that developments are no longer possible. Email marketing is proving to be more efficient with the introduction of the latest technologies, such as artificial intelligence (AI). Practically all aspects of email marketing are compatible with how AI is supposed to work.

Since AI programs have machine learning features built into them, you can direct your email campaigns to the right audience based on your customers’ past behaviour, activities, and interaction with your brand. As a tool that’s capable of collating data about your email marketing performance, AI helps ensure that you’re able to optimise various elements in your email, from subject line to copy and CTA – so recipients will be compelled to find out what’s in it for them.

The following infographic also examines the role of AI in streamlining your email marketing through automation as well as setting business goals and making projections through data analytics.

How-Artificial-Intelligence-is-Reshaping-Email-Marketing

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Post submitted by Jess Andriani

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How to become an industry disruptor: Lessons from Transportation Startups


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Nowadays it seems like Lyft, Bird Scooters, and other new innovative rideshare services are everywhere. These new services are called “industry disruptors” because they force an entire industry to change. Think about how Lyft for instance changed the taxi industry, and how the taxi industry pushed back at first, and then eventually adapted and you’ll understand what this means. These changes have even impacted total car sales, with vehicle sales slowly declining over the years. Of course, people will always own cars, but that doesn’t mean that major corporations and car companies have to adapt to the way people are changing how they think about rideshare services.
In our infographic below, we break down startups on the rise like Bird and Waymo and their impact as an industry disruptor. This visual examines the funding of these automotive-fueled industries (even including scooters), as well as how they’re all interconnected, whether it’s by one major company funding a new startup like Waymo or Lime. And it’s not just with new startups, but some of the earlier ones too. For example, both Ford and GM backed Lyft, which in total has received $4.9 billion in funding, a sign at how even these major companies have to adapt to these changes!
becoming_an_industry_disruptor_infographic_1.width-800

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Post submitted by Emma Welsh

Edited by Temitope Adelekan

26 must-know ecommerce stats for 2019


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How often do you shop online? Whether it’s a late-night clothing haul or a much-needed replacement part for your vacuum, customers are making more frequent and significant online purchases. As of today, two-thirds of Americans have made at least one online purchase in the past month. But as of 2040, 95% of all purchases are expected to be made online.

With the boom in e-commerce comes a rise in customer expectations. If you’re a retailer, you now need to focus more effort into shipping times, technology, and customer service. Perfecting the online shopping experience for your customers will be crucial if you want to survive and thrive in this changing landscape.

This infographic below covers 26 must-know online shopping statistics for 2019.

ecommerce-statistics

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Post submitted by Karli K.

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A Complete Guide to Using Infographics for Lead Generation


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It’s no secret that lead generation is an essential cocktail in ensuring that your business will take flight. If you’re reading this article, there’s a good chance you’re thinking that you’ve already exhausted all possible efforts in attracting high-quality prospects that your brand can easily convert, but you’re still looking for creative ways to push these efforts forward. Well then, you came to the right place.

Here’s a question to start the discussion: What comes to mind when you think of infographics? Some people would say stunning graphics of visuals; others would say it’s an excellent way to get engagement. Readers are usually captivated by this content type since it combines information and aesthetic. It’s a creative way to present data without overwhelming your audience.

Infographics are so valuable to content marketers because of its proven track record in increasing site traffic and tripling social media engagement. However, it’s not often associated with lead generation—a missed opportunity.

It’s time to change this! In the infographic below, you’ll discover that it’s possible to optimize your infographics so you can reap its benefits and get quality prospects for your business. Learn how to generate leads with infographics and get ahead of the competition.

A Complete Guide to Using Infographics for Lead Generation

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Post submitted by Ushabelle Bongo – Popularly know as Shaw is a proud daughter of the Queen City of the South who has been hustling in Makati since 2016. She initially tried her hands at banking, only to be proven once and for all that her hands are made for playing with words, not handling numbers. Now Shaw is in a better place–a digital marketing paradise otherwise known as Spiralytics, where she’s making waves as a Content Specialist.

Edited by Temitope Adelekan

15 ways to get ahead during your lunch break [Infographic]


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We live in a world that’s not slowing down. Technology that’s always at our fingertips makes life speed along at record rates. That’s why it’s more important than ever to slow down and get away from screens periodically. Luckily, there’s one opportunity you have every day to do this: your lunch break 🙂

Depending on your work situation, you may or may not have a lot of flexibility during your lunch break. Whether you have 30 minutes or over an hour, working from home or a cubicle, there are lots of ways you can improve your life during lunch. Whether you want to improve your personal, professional, or financial life, a lunch break is a great way to start building good habits.

So how do you choose to spend your break? From going for a jog to working towards a certification, this infographic from Self Lender will inspire you to make the most of your lunch — all in 30 minutes or less.

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Post submitted by Karli K.

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How Companies Use Scent Marketing to Influence Buyers


fragrancex logo

Scent marketing has been used for years by companies across many industries to influence customer opinion, reinforce brand image or encourage sales. Scent is connected to parts of the brain that help us recall memories and experience emotion, which makes it a powerful subliminal tool.

How do companies use scent? It depends on the industry. For instance, Cinnabon bakes their cinnamon rolls towards the front of their stores so that the smell can easily travel outside of the shop. Since they are often in enclosed spaces (like malls), the smell is quite strong and encourages sales.

Companies can also use scent to reinforce brand image or create a certain atmosphere in their stores. For example, the scent of leather can inspire an image of opulence, leading customers to feel like the products sold there are luxurious. It is often used in upscale shops and storefronts.

Many gyms will use the smell of fresh linen to create or reinforce the illusion that their gym is extremely clean. Also, lemongrass can be used to energize and invigorate casino patrons or hotel guests.

There are numerous ways that scent marketing can benefit businesses both large and small. The below infographic from FragranceX delves into the subject a bit more!

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Post submitted by Karli J. – Karli is a content marketer who enjoys sharing information on everything from travel and real estate to productivity hacks and marketing best practices. On the weekends, she loves to explore new places, enjoy the outdoors and have a glass or two of vino!

Edited by Temitope Adelekan

Succession Planning for Small Business Owners [Infographic]


planning

Succession planning is an aspect of long-term business planning that many small business owners often neglect. In most cases, entrepreneurs are so absorbed in running their business that they fail to consider to whom, how, or when they should pass their business on.

Unfortunately, many businesses fail because they do not properly plan for the future. In fact, 70% of family businesses do not survive into the next generation due to a lack of adequately preparing a successor. So, how exactly do you begin the process of succession planning?

Here are a few considerations to keep in mind:

  • Identify a successor early on. If you have a candidate in mind, be it a family member, business partner, or an ideal employee, make sure you create a training and development plan, so they are equipped to lead in your stead when you leave.
  • Determine how to distribute your property. Once you leave, be it by design or circumstance, you will need to state in your plan clearly how your business interests are to be divided. Will the wealth pass on to your family, or be reinvested into your business?
  • Address outstanding debts and taxes. You should resolve any unfinished business in your succession plan as well. Essentially, you should leave clear instructions as to how your company should handle any fees or taxes once you’re gone.
  • Consult a lawyer. To make sure your succession plan is legally binding and adheres to regulations, you should talk to a legal expert.

To learn more about succession planning, like how to write one or how the benefits of structuring a plan, check out the infographic below:

business-succession-infographic

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Post submitted by Zach Painter

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Should You Always Listen to the Customer? [Infographic]


Customer

How your business interacts with customers is essential to its success. While hearing out customer complaints or feedback is helpful to determine what’s working or what’s not, there are times when it’s equally as important to move forward.

It’s easy to spend all of your time fixing what’s broken, but you may want to take a step back to evaluate if this is helping your business grow. If care is not taken, you may miss out on valuable opportunities to innovate, shock and surprise your customers, or challenge people’s thinking particularly if you’re an entrepreneur or business owner looking for ways to move the needle.

While listening to your customer is important, check out this infographic below by Valpak for a different perspective on the topic. They list company scenarios, marketing tips, and common customers you’ll face along the way.

when-not-to-listen-to-your-customer

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Post submitted by Megan Darmody

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How to Use Social Media Platforms to Grow Your E-Commerce Business.


For the longest time e-commerce business owners have maintained a safe distance with social media platforms. This is primarily because sellers that get in touch with their customers directly on these platforms were thought to hurt the e-commerce business. However, the two have started to work together to give customers a complete experience. E-commerce business owners can now use different social platforms for their advantage. Rather than thinking of them as an avenue, they do not want to explore, think of it as a fantastic opportunity.

Social media platforms can significantly improve the traffic on your e-commerce website and convert their users into customers. This can be supported by the statistic that reveals a staggering 52% of customer purchases being influenced by Facebook. Also, it has been seen that the e-commerce businesses that have strong social media standing do better regarding sales by an average of 32%. While these statistics reveal how dominant social media’s role can be in increasing traffic to your e-commerce site, here are some tips that you can use:

  • Look for the right platform. Even though 85% of the sales of e-commerce purchases derived from social media platforms are said to come from Facebook, you must do research. Find out what platforms are popular amongst your target audience and work towards making a strong presence there.
  • Keep an Eye out for Influencers. Find out which celebrity or famous individual your target audience has an inclination for. Use their support to make your business shine on different social media platforms. Influencers are a great way to get through to your target audience and make them engage with your business. If you do not know how to get the influencers to talk about your business, start by giving them an incentive to try it out.

Thus, it may be time for the relationship between social media platforms and e-commerce entities to change. You can start using the tips mentioned above to witness your e-commerce business thrive with the help of social media and also the infographic below might come handy as it shows key statistics from using these platforms.

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Post written by John Mason – He is one of the writers behind TheBestVPN.com. In his free time, he gives consultations and writes about privacy-related concerns, news, politics and technology.

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What Your Desk Setup Says About You (Infographic)


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Building rapport with your coworkers can be essential to working productively and tackling team projects with ease. However, since our workdays are often filled with meetings, assignments, and calls, it can be challenging to make time to get to know your coworkers over lunch or a coffee break. While it’s a good idea to pay attention to the subtle ways your colleagues are communicating in conversation and nonverbally, there is another way to get to know your coworkers, just by looking at their desks.

Since so many hours of the day are spent at a desk, it’s unsurprising that they can grow to reflect the person who occupies them. Things like photographs of kids and spouses can indicate they are family-oriented, while pictures of their various travels can hint at an adventurous side. While these can spark a conversation on their own, they can also give you insight on how to work with them. For example, you may not want to send any emails to the family-oriented coworker after hours. Or, if you need some new out-there ideas for a brainstorm, ask the person with a picture of themselves hiking a mountain.

Whether you already have a great relationship with your coworkers or just starting a new job, there are insights their (workers) desks can tell you that they may never think to say to you themselves. All you have to do is decode them. To help you with translating what these desks mean, Fundera created this infographic that covers what their desks say about you and your coworkers:

what-your-desk-setup-says-about-you1

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Post submitted by Brigid Ludwig

Edited by Temitope Adelekan