How Artificial Intelligence Is Reshaping Email Marketing (Infographic)


Artificial Intelligence, technology

Email is one of the highest-performing marketing channels around, but it doesn’t mean that developments are no longer possible. Email marketing is proving to be more efficient with the introduction of the latest technologies, such as artificial intelligence (AI). Practically all aspects of email marketing are compatible with how AI is supposed to work.

Since AI programs have machine learning features built into them, you can direct your email campaigns to the right audience based on your customers’ past behaviour, activities, and interaction with your brand. As a tool that’s capable of collating data about your email marketing performance, AI helps ensure that you’re able to optimise various elements in your email, from subject line to copy and CTA – so recipients will be compelled to find out what’s in it for them.

The following infographic also examines the role of AI in streamlining your email marketing through automation as well as setting business goals and making projections through data analytics.

How-Artificial-Intelligence-is-Reshaping-Email-Marketing

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Brought to you by Connextdigital

Post submitted by Jess Andriani

Edited by Temitope Adelekan

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How to become an industry disruptor: Lessons from Transportation Startups


transportation-icons-car-automobile-drive-wheels-road
Nowadays it seems like Lyft, Bird Scooters, and other new innovative rideshare services are everywhere. These new services are called “industry disruptors” because they force an entire industry to change. Think about how Lyft for instance changed the taxi industry, and how the taxi industry pushed back at first, and then eventually adapted and you’ll understand what this means. These changes have even impacted total car sales, with vehicle sales slowly declining over the years. Of course, people will always own cars, but that doesn’t mean that major corporations and car companies have to adapt to the way people are changing how they think about rideshare services.
In our infographic below, we break down startups on the rise like Bird and Waymo and their impact as an industry disruptor. This visual examines the funding of these automotive-fueled industries (even including scooters), as well as how they’re all interconnected, whether it’s by one major company funding a new startup like Waymo or Lime. And it’s not just with new startups, but some of the earlier ones too. For example, both Ford and GM backed Lyft, which in total has received $4.9 billion in funding, a sign at how even these major companies have to adapt to these changes!
becoming_an_industry_disruptor_infographic_1.width-800

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Post submitted by Emma Welsh

Edited by Temitope Adelekan

A Complete Guide to Using Infographics for Lead Generation


snippet

It’s no secret that lead generation is an essential cocktail in ensuring that your business will take flight. If you’re reading this article, there’s a good chance you’re thinking that you’ve already exhausted all possible efforts in attracting high-quality prospects that your brand can easily convert, but you’re still looking for creative ways to push these efforts forward. Well then, you came to the right place.

Here’s a question to start the discussion: What comes to mind when you think of infographics? Some people would say stunning graphics of visuals; others would say it’s an excellent way to get engagement. Readers are usually captivated by this content type since it combines information and aesthetic. It’s a creative way to present data without overwhelming your audience.

Infographics are so valuable to content marketers because of its proven track record in increasing site traffic and tripling social media engagement. However, it’s not often associated with lead generation—a missed opportunity.

It’s time to change this! In the infographic below, you’ll discover that it’s possible to optimize your infographics so you can reap its benefits and get quality prospects for your business. Learn how to generate leads with infographics and get ahead of the competition.

A Complete Guide to Using Infographics for Lead Generation

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Post submitted by Ushabelle Bongo – Popularly know as Shaw is a proud daughter of the Queen City of the South who has been hustling in Makati since 2016. She initially tried her hands at banking, only to be proven once and for all that her hands are made for playing with words, not handling numbers. Now Shaw is in a better place–a digital marketing paradise otherwise known as Spiralytics, where she’s making waves as a Content Specialist.

Edited by Temitope Adelekan

How Companies Use Scent Marketing to Influence Buyers


fragrancex logo

Scent marketing has been used for years by companies across many industries to influence customer opinion, reinforce brand image or encourage sales. Scent is connected to parts of the brain that help us recall memories and experience emotion, which makes it a powerful subliminal tool.

How do companies use scent? It depends on the industry. For instance, Cinnabon bakes their cinnamon rolls towards the front of their stores so that the smell can easily travel outside of the shop. Since they are often in enclosed spaces (like malls), the smell is quite strong and encourages sales.

Companies can also use scent to reinforce brand image or create a certain atmosphere in their stores. For example, the scent of leather can inspire an image of opulence, leading customers to feel like the products sold there are luxurious. It is often used in upscale shops and storefronts.

Many gyms will use the smell of fresh linen to create or reinforce the illusion that their gym is extremely clean. Also, lemongrass can be used to energize and invigorate casino patrons or hotel guests.

There are numerous ways that scent marketing can benefit businesses both large and small. The below infographic from FragranceX delves into the subject a bit more!

the-science-of-scent-marketing-shareable

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Brought to you by FragranceX

Post submitted by Karli J. – Karli is a content marketer who enjoys sharing information on everything from travel and real estate to productivity hacks and marketing best practices. On the weekends, she loves to explore new places, enjoy the outdoors and have a glass or two of vino!

Edited by Temitope Adelekan

Succession Planning for Small Business Owners [Infographic]


planning

Succession planning is an aspect of long-term business planning that many small business owners often neglect. In most cases, entrepreneurs are so absorbed in running their business that they fail to consider to whom, how, or when they should pass their business on.

Unfortunately, many businesses fail because they do not properly plan for the future. In fact, 70% of family businesses do not survive into the next generation due to a lack of adequately preparing a successor. So, how exactly do you begin the process of succession planning?

Here are a few considerations to keep in mind:

  • Identify a successor early on. If you have a candidate in mind, be it a family member, business partner, or an ideal employee, make sure you create a training and development plan, so they are equipped to lead in your stead when you leave.
  • Determine how to distribute your property. Once you leave, be it by design or circumstance, you will need to state in your plan clearly how your business interests are to be divided. Will the wealth pass on to your family, or be reinvested into your business?
  • Address outstanding debts and taxes. You should resolve any unfinished business in your succession plan as well. Essentially, you should leave clear instructions as to how your company should handle any fees or taxes once you’re gone.
  • Consult a lawyer. To make sure your succession plan is legally binding and adheres to regulations, you should talk to a legal expert.

To learn more about succession planning, like how to write one or how the benefits of structuring a plan, check out the infographic below:

business-succession-infographic

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Post submitted by Zach Painter

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What Your Desk Setup Says About You (Infographic)


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Building rapport with your coworkers can be essential to working productively and tackling team projects with ease. However, since our workdays are often filled with meetings, assignments, and calls, it can be challenging to make time to get to know your coworkers over lunch or a coffee break. While it’s a good idea to pay attention to the subtle ways your colleagues are communicating in conversation and nonverbally, there is another way to get to know your coworkers, just by looking at their desks.

Since so many hours of the day are spent at a desk, it’s unsurprising that they can grow to reflect the person who occupies them. Things like photographs of kids and spouses can indicate they are family-oriented, while pictures of their various travels can hint at an adventurous side. While these can spark a conversation on their own, they can also give you insight on how to work with them. For example, you may not want to send any emails to the family-oriented coworker after hours. Or, if you need some new out-there ideas for a brainstorm, ask the person with a picture of themselves hiking a mountain.

Whether you already have a great relationship with your coworkers or just starting a new job, there are insights their (workers) desks can tell you that they may never think to say to you themselves. All you have to do is decode them. To help you with translating what these desks mean, Fundera created this infographic that covers what their desks say about you and your coworkers:

what-your-desk-setup-says-about-you1

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Post submitted by Brigid Ludwig

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Time Management Best Practices for the Busy Entrepreneur


Time Management Tips

Time management is an essential skill to master – whether at home or work. People always want to get things done so they can rest more comfortable when everything is over.

Questions such as where to start from, when to start, or how to start are some of the issues people face on a daily basis in the quest of finding/learning how to manage time effectively.

That said, there are some smart insights you can follow to solve the highlighted questions.

Learning this skill takes time, but following the necessary steps would ensure you acquire them. Some of the steps you should consider is learning to say ‘no’ when you have a lot on your plate already instead of jumping at every opportunity that is knocking at you. You have to be smart when it comes to what you accept and decline. Another point worth mentioning that is relating to the topic under discussion is delegation. It is imperative that a person knows how to delegate when the situation is overwhelming, this way, a person can keep tasks going without any hiccups.

These are some of the things you can take to heart and start mulling over. To know more about the best practices on time management, check out this infographic below:

Time Management Best Practices

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Post submitted by Tanya Alvarez

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Billionaires could solve your money problems.


pexels-photo-259027

With financial woes in the US piling up there is an extreme wealth disparity that keeps growing. According to a Washington Post article, the top 1% of Americans own more than the lowest 90% combined.

At this point, minimum wage jobs do not cover basic needs and $7.25 an hour keeps many working families in poverty while the debt keeps growing. The average American has over $6300 in credit card debt alone. That’s $12.6k for the over 40% of two-parent families in the US that are holding this kind of debt.

Students have been stricken with $1.5 Trillion in student loan debt, a number that has grown markedly over the last few years. The class of 2017 graduated with close to $40k in debt on average!

What could possibly help? Maybe billionaires are the answer. Though most would consider a cadre of billionaires getting together to be the start of a massive global conspiracy if the around 2200 billionaires on the planet decided to use their money for good collectively, what could they accomplish?

Luckily, you don’t have to search too far to find the answer. Below, our friends at Self Lender researched to see what financial good the richest of the rich could do if they just put their pocketbooks to it.

The results are astonishing! With likely less than most of these .00003 per cent of the population spend on a fancy vacation, the group of super-rich could quickly bring the minimum wage up to $15 an hour. Also, a slightly larger investment could eradicate all credit card debt in the US.

The infographic below shows what might happen if you could get every billionaire to give a little bit. In the meantime though, keep paying your premiums.

Billionaires

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Post submitted by Emily Campbell

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Tips to Boost Wifi Signal [Infographic]


How-to-Boost-WiFi-router

Whether you use the internet for work or play, it’s more or less like a culture in our world today. We expect nothing less than fast, reliable internet service but unfortunately, it’s not always the case. Most of us have experienced dead zones, slow internet speeds and long chats with tech support help. Don’t worry; you are not in this situation alone hahaha. That’s why our friends at Panda Security has put together a visual on ten ways to improve your WiFi signal. Whether physical obstacles block your WiFi router, or it needs an extender to provide internet in spotty places, this infographic has tips and tricks to boost your WiFi.

Below is an infographic which outlines how you can boost your wifi signal:

How-to-boost-wifi-signal

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Post submitted by Katie Santos

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How a clean office can boost productivity [Infographic]


Messy Desk Clipart Clip Art Library for Clip Art Images Messy Desk

Do you know that

a messy, unsanitary office leads to workers being distracted easily by piles of rubbish and stacks of paper? Indeed, such workspaces could result in employees frequently getting ill and work not being done due to abnormally high absenteeism. By sticking to a cleaning routine and maintaining a neatly organised work space, employees are much more likely to get their best work done and meet targets.

Workplace productivity can be hugely affected by employees taking a high volume of sick leave, some of which is spurious but in most cases it is genuine. Frequently, the offending illness occurs because of unsanitary conditions within the office.

If you work in an office, it’s almost certain that you’ll use a computer as part of your job. At the risk of severe scaremongering, your keyboard might be carrying up to 7,500 bacteria as you’re reading this. Also, that desk on which your computer is perched – viruses such as the flu could linger there for 24 hours or more.

While there is no scientific correlation between a clean office and optimum productivity, the two often go hand in hand for several reasons. Workers in a neat, tidy office will enjoy coming in every day and won’t be distracted by clutter or pick up contagious illnesses. Contrast that with a messy environment where diseases can very easily be acquired, further denting the morale of a workforce that’s already likely to be less than enthusiastic about spending multiple hours a day in an unsanitary office.

Below is an infographic which outlines how clean offices can help with improving workplace productivity, along with recommendations as to how this can be achieved.

how-a-clean-office-can-boost-productivity-infographic

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Brought to you by our friend at the Cleaning Services Group

Edited by Temitope Adelekan