How to remodel a store to boost sales


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In a time where more and more consumers conduct the majority of their shopping online, brick-and-mortar stores need to exploit their advantages. Physical stores can offer a cohesive branding and shopping experience that eCommerce simply can’t.

Of course, brick-and-mortar stores can’t beat the convenience of ordering products online, but they don’t have to. Consumers visit physical stores for the entire experience, rather than just buying an item. Small businesses should cater to this desire to boost sales.

Remodeling your store can be quite the undertaking, however, it will propel your brand forward and raise your bottom line. From colors to floorplans, create an enticing customer journey that will drive purchases. Learn how with the visual below:

StoreRemodel

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Brought to you by Bigrentz

Edited by Temitope Adelekan

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How to become an industry disruptor: Lessons from Transportation Startups


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Nowadays it seems like Lyft, Bird Scooters, and other new innovative rideshare services are everywhere. These new services are called “industry disruptors” because they force an entire industry to change. Think about how Lyft for instance changed the taxi industry, and how the taxi industry pushed back at first, and then eventually adapted and you’ll understand what this means. These changes have even impacted total car sales, with vehicle sales slowly declining over the years. Of course, people will always own cars, but that doesn’t mean that major corporations and car companies have to adapt to the way people are changing how they think about rideshare services.
In our infographic below, we break down startups on the rise like Bird and Waymo and their impact as an industry disruptor. This visual examines the funding of these automotive-fueled industries (even including scooters), as well as how they’re all interconnected, whether it’s by one major company funding a new startup like Waymo or Lime. And it’s not just with new startups, but some of the earlier ones too. For example, both Ford and GM backed Lyft, which in total has received $4.9 billion in funding, a sign at how even these major companies have to adapt to these changes!
becoming_an_industry_disruptor_infographic_1.width-800

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Post submitted by Emma Welsh

Edited by Temitope Adelekan

A Complete Guide to Using Infographics for Lead Generation


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It’s no secret that lead generation is an essential cocktail in ensuring that your business will take flight. If you’re reading this article, there’s a good chance you’re thinking that you’ve already exhausted all possible efforts in attracting high-quality prospects that your brand can easily convert, but you’re still looking for creative ways to push these efforts forward. Well then, you came to the right place.

Here’s a question to start the discussion: What comes to mind when you think of infographics? Some people would say stunning graphics of visuals; others would say it’s an excellent way to get engagement. Readers are usually captivated by this content type since it combines information and aesthetic. It’s a creative way to present data without overwhelming your audience.

Infographics are so valuable to content marketers because of its proven track record in increasing site traffic and tripling social media engagement. However, it’s not often associated with lead generation—a missed opportunity.

It’s time to change this! In the infographic below, you’ll discover that it’s possible to optimize your infographics so you can reap its benefits and get quality prospects for your business. Learn how to generate leads with infographics and get ahead of the competition.

A Complete Guide to Using Infographics for Lead Generation

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Post submitted by Ushabelle Bongo – Popularly know as Shaw is a proud daughter of the Queen City of the South who has been hustling in Makati since 2016. She initially tried her hands at banking, only to be proven once and for all that her hands are made for playing with words, not handling numbers. Now Shaw is in a better place–a digital marketing paradise otherwise known as Spiralytics, where she’s making waves as a Content Specialist.

Edited by Temitope Adelekan

Succession Planning for Small Business Owners [Infographic]


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Succession planning is an aspect of long-term business planning that many small business owners often neglect. In most cases, entrepreneurs are so absorbed in running their business that they fail to consider to whom, how, or when they should pass their business on.

Unfortunately, many businesses fail because they do not properly plan for the future. In fact, 70% of family businesses do not survive into the next generation due to a lack of adequately preparing a successor. So, how exactly do you begin the process of succession planning?

Here are a few considerations to keep in mind:

  • Identify a successor early on. If you have a candidate in mind, be it a family member, business partner, or an ideal employee, make sure you create a training and development plan, so they are equipped to lead in your stead when you leave.
  • Determine how to distribute your property. Once you leave, be it by design or circumstance, you will need to state in your plan clearly how your business interests are to be divided. Will the wealth pass on to your family, or be reinvested into your business?
  • Address outstanding debts and taxes. You should resolve any unfinished business in your succession plan as well. Essentially, you should leave clear instructions as to how your company should handle any fees or taxes once you’re gone.
  • Consult a lawyer. To make sure your succession plan is legally binding and adheres to regulations, you should talk to a legal expert.

To learn more about succession planning, like how to write one or how the benefits of structuring a plan, check out the infographic below:

business-succession-infographic

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What Your Desk Setup Says About You (Infographic)


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Building rapport with your coworkers can be essential to working productively and tackling team projects with ease. However, since our workdays are often filled with meetings, assignments, and calls, it can be challenging to make time to get to know your coworkers over lunch or a coffee break. While it’s a good idea to pay attention to the subtle ways your colleagues are communicating in conversation and nonverbally, there is another way to get to know your coworkers, just by looking at their desks.

Since so many hours of the day are spent at a desk, it’s unsurprising that they can grow to reflect the person who occupies them. Things like photographs of kids and spouses can indicate they are family-oriented, while pictures of their various travels can hint at an adventurous side. While these can spark a conversation on their own, they can also give you insight on how to work with them. For example, you may not want to send any emails to the family-oriented coworker after hours. Or, if you need some new out-there ideas for a brainstorm, ask the person with a picture of themselves hiking a mountain.

Whether you already have a great relationship with your coworkers or just starting a new job, there are insights their (workers) desks can tell you that they may never think to say to you themselves. All you have to do is decode them. To help you with translating what these desks mean, Fundera created this infographic that covers what their desks say about you and your coworkers:

what-your-desk-setup-says-about-you1

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Post submitted by Brigid Ludwig

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Time Management Best Practices for the Busy Entrepreneur


Time Management Tips

Time management is an essential skill to master – whether at home or work. People always want to get things done so they can rest more comfortable when everything is over.

Questions such as where to start from, when to start, or how to start are some of the issues people face on a daily basis in the quest of finding/learning how to manage time effectively.

That said, there are some smart insights you can follow to solve the highlighted questions.

Learning this skill takes time, but following the necessary steps would ensure you acquire them. Some of the steps you should consider is learning to say ‘no’ when you have a lot on your plate already instead of jumping at every opportunity that is knocking at you. You have to be smart when it comes to what you accept and decline. Another point worth mentioning that is relating to the topic under discussion is delegation. It is imperative that a person knows how to delegate when the situation is overwhelming, this way, a person can keep tasks going without any hiccups.

These are some of the things you can take to heart and start mulling over. To know more about the best practices on time management, check out this infographic below:

Time Management Best Practices

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Post submitted by Tanya Alvarez

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Billionaires could solve your money problems.


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With financial woes in the US piling up there is an extreme wealth disparity that keeps growing. According to a Washington Post article, the top 1% of Americans own more than the lowest 90% combined.

At this point, minimum wage jobs do not cover basic needs and $7.25 an hour keeps many working families in poverty while the debt keeps growing. The average American has over $6300 in credit card debt alone. That’s $12.6k for the over 40% of two-parent families in the US that are holding this kind of debt.

Students have been stricken with $1.5 Trillion in student loan debt, a number that has grown markedly over the last few years. The class of 2017 graduated with close to $40k in debt on average!

What could possibly help? Maybe billionaires are the answer. Though most would consider a cadre of billionaires getting together to be the start of a massive global conspiracy if the around 2200 billionaires on the planet decided to use their money for good collectively, what could they accomplish?

Luckily, you don’t have to search too far to find the answer. Below, our friends at Self Lender researched to see what financial good the richest of the rich could do if they just put their pocketbooks to it.

The results are astonishing! With likely less than most of these .00003 per cent of the population spend on a fancy vacation, the group of super-rich could quickly bring the minimum wage up to $15 an hour. Also, a slightly larger investment could eradicate all credit card debt in the US.

The infographic below shows what might happen if you could get every billionaire to give a little bit. In the meantime though, keep paying your premiums.

Billionaires

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Post submitted by Emily Campbell

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Tips to Boost Wifi Signal [Infographic]


How-to-Boost-WiFi-router

Whether you use the internet for work or play, it’s more or less like a culture in our world today. We expect nothing less than fast, reliable internet service but unfortunately, it’s not always the case. Most of us have experienced dead zones, slow internet speeds and long chats with tech support help. Don’t worry; you are not in this situation alone hahaha. That’s why our friends at Panda Security has put together a visual on ten ways to improve your WiFi signal. Whether physical obstacles block your WiFi router, or it needs an extender to provide internet in spotty places, this infographic has tips and tricks to boost your WiFi.

Below is an infographic which outlines how you can boost your wifi signal:

How-to-boost-wifi-signal

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Post submitted by Katie Santos

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Woman are Still Underrepresented in UK Business


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Woman are still under-represented in the UK in terms of entrepreneurship and business. Although the gap between the number of male and female entrepreneurs may be closing, it still exists. In the UK, the so-called “Enterprise Gap”, the difference in the number of men and woman owning companies, has significantly decreased in the last decade, but there is still work to be done. There are 5.5m SMEs (small to medium-sized enterprises) operating in the UK today, with only 20% led by a woman – that’s 1.14m in total. The UK has not only seen an increase in female entrepreneurs in recent years, but also in woman occupying directorial roles. In 2017, 28% of FTSE 100 directorships were occupied by a woman. This exceeds a target set in a 2011 national report that said there should be a minimum of 25% female representation on boards.

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Looking at the differences across sectors of woman representation on the boards of FSTE 100 companies, there have been substantial changes in the past ten years. In 2007, there were no women on the boards of companies in the construction sector, and only 4% in manufacturing. Both sectors are now operating at or above the government’s target of 25%, with a representation of 29% and 25%.

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There are now 0 all-male boards in the FTSE 100, down from 21 in 2011. In fact, 46 companies have now reached 30% representation of woman in the boardroom. The trend is also being matched in the FTSE 250, in which 62 companies as of October 2017 had reached 30% representation of woman, and only nine all-male boards remain, down from 131 in 2010.

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Overall, there is a significant variation by region when it comes to the percentage of woman who are directors in businesses. Wales and the North of England are the most gender-equal parts of the UK, at least regarding having a low share of businesses with no female representation on boards and high rates of having more than one.

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Not only has female directorship considerably increased, but more women are starting their own business. There were 648,000 more businesses owned by a woman in 2016 than in 2000. That’s a significant 72% increase in 16 years. During the same time, male self-employment also increased, from 2.357m businesses in 2000 to 3.221m businesses in 2016.

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London and the South East are the leading hubs of female start-ups, with female entrepreneurs generating an extra 18,000 jobs in the Capital in 2015. This meant that there was an increased economic contribution of £790m from female-led start-ups in London alone.

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The percentage of woman business owners compared to total business ownership changes drastically from country to country. Woman business ownership is not always correlated to the wealth and level of development of an economy. In the UK, 25.8% of total business owners are women.

www.temitopeadelekan.com

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Brought to you by MONEYPOD

Edited by Temitope Adelekan

Four Pillars of Brainstorming


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Whether you love brainstorming or feel intimidated by the process, it’s always great to brush up on your idea generation skills. Coming up with creative ideas on demand is no easy feat, but implementing tried and true brainstorming best practices can help make the process easier. If you’re feeling stuck during a brainstorm, consider implementing the four pillars of brainstorming, a framework created by advertiser Alex F. Osborn in the 1940s. Alex F. Osborn created the term “brainstorm” and developed four pillars that you can use when coming up with new ideas.

By going for quality, withholding criticism, welcoming wild ideas, and combining and improving ideas, you can radically transform the success of your brainstorming sessions. Check out the infographic below from our friends at Fundera that outlines the four pillars and provides actionable tips to improve idea generation. Feel free to add your suggestions in the comment box below.

Brainstorming-ideas-infographic

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Brought to you by Fundera

Edited by Temitope Adelekan