How Companies Use Scent Marketing to Influence Buyers


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Scent marketing has been used for years by companies across many industries to influence customer opinion, reinforce brand image or encourage sales. Scent is connected to parts of the brain that help us recall memories and experience emotion, which makes it a powerful subliminal tool.

How do companies use scent? It depends on the industry. For instance, Cinnabon bakes their cinnamon rolls towards the front of their stores so that the smell can easily travel outside of the shop. Since they are often in enclosed spaces (like malls), the smell is quite strong and encourages sales.

Companies can also use scent to reinforce brand image or create a certain atmosphere in their stores. For example, the scent of leather can inspire an image of opulence, leading customers to feel like the products sold there are luxurious. It is often used in upscale shops and storefronts.

Many gyms will use the smell of fresh linen to create or reinforce the illusion that their gym is extremely clean. Also, lemongrass can be used to energize and invigorate casino patrons or hotel guests.

There are numerous ways that scent marketing can benefit businesses both large and small. The below infographic from FragranceX delves into the subject a bit more!

the-science-of-scent-marketing-shareable

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Post submitted by Karli J. – Karli is a content marketer who enjoys sharing information on everything from travel and real estate to productivity hacks and marketing best practices. On the weekends, she loves to explore new places, enjoy the outdoors and have a glass or two of vino!

Edited by Temitope Adelekan

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Succession Planning for Small Business Owners [Infographic]


planning

Succession planning is an aspect of long-term business planning that many small business owners often neglect. In most cases, entrepreneurs are so absorbed in running their business that they fail to consider to whom, how, or when they should pass their business on.

Unfortunately, many businesses fail because they do not properly plan for the future. In fact, 70% of family businesses do not survive into the next generation due to a lack of adequately preparing a successor. So, how exactly do you begin the process of succession planning?

Here are a few considerations to keep in mind:

  • Identify a successor early on. If you have a candidate in mind, be it a family member, business partner, or an ideal employee, make sure you create a training and development plan, so they are equipped to lead in your stead when you leave.
  • Determine how to distribute your property. Once you leave, be it by design or circumstance, you will need to state in your plan clearly how your business interests are to be divided. Will the wealth pass on to your family, or be reinvested into your business?
  • Address outstanding debts and taxes. You should resolve any unfinished business in your succession plan as well. Essentially, you should leave clear instructions as to how your company should handle any fees or taxes once you’re gone.
  • Consult a lawyer. To make sure your succession plan is legally binding and adheres to regulations, you should talk to a legal expert.

To learn more about succession planning, like how to write one or how the benefits of structuring a plan, check out the infographic below:

business-succession-infographic

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Should You Always Listen to the Customer? [Infographic]


Customer

How your business interacts with customers is essential to its success. While hearing out customer complaints or feedback is helpful to determine what’s working or what’s not, there are times when it’s equally as important to move forward.

It’s easy to spend all of your time fixing what’s broken, but you may want to take a step back to evaluate if this is helping your business grow. If care is not taken, you may miss out on valuable opportunities to innovate, shock and surprise your customers, or challenge people’s thinking particularly if you’re an entrepreneur or business owner looking for ways to move the needle.

While listening to your customer is important, check out this infographic below by Valpak for a different perspective on the topic. They list company scenarios, marketing tips, and common customers you’ll face along the way.

when-not-to-listen-to-your-customer

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How to Use Social Media Platforms to Grow Your E-Commerce Business.


For the longest time e-commerce business owners have maintained a safe distance with social media platforms. This is primarily because sellers that get in touch with their customers directly on these platforms were thought to hurt the e-commerce business. However, the two have started to work together to give customers a complete experience. E-commerce business owners can now use different social platforms for their advantage. Rather than thinking of them as an avenue, they do not want to explore, think of it as a fantastic opportunity.

Social media platforms can significantly improve the traffic on your e-commerce website and convert their users into customers. This can be supported by the statistic that reveals a staggering 52% of customer purchases being influenced by Facebook. Also, it has been seen that the e-commerce businesses that have strong social media standing do better regarding sales by an average of 32%. While these statistics reveal how dominant social media’s role can be in increasing traffic to your e-commerce site, here are some tips that you can use:

  • Look for the right platform. Even though 85% of the sales of e-commerce purchases derived from social media platforms are said to come from Facebook, you must do research. Find out what platforms are popular amongst your target audience and work towards making a strong presence there.
  • Keep an Eye out for Influencers. Find out which celebrity or famous individual your target audience has an inclination for. Use their support to make your business shine on different social media platforms. Influencers are a great way to get through to your target audience and make them engage with your business. If you do not know how to get the influencers to talk about your business, start by giving them an incentive to try it out.

Thus, it may be time for the relationship between social media platforms and e-commerce entities to change. You can start using the tips mentioned above to witness your e-commerce business thrive with the help of social media and also the infographic below might come handy as it shows key statistics from using these platforms.

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What Your Desk Setup Says About You (Infographic)


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Building rapport with your coworkers can be essential to working productively and tackling team projects with ease. However, since our workdays are often filled with meetings, assignments, and calls, it can be challenging to make time to get to know your coworkers over lunch or a coffee break. While it’s a good idea to pay attention to the subtle ways your colleagues are communicating in conversation and nonverbally, there is another way to get to know your coworkers, just by looking at their desks.

Since so many hours of the day are spent at a desk, it’s unsurprising that they can grow to reflect the person who occupies them. Things like photographs of kids and spouses can indicate they are family-oriented, while pictures of their various travels can hint at an adventurous side. While these can spark a conversation on their own, they can also give you insight on how to work with them. For example, you may not want to send any emails to the family-oriented coworker after hours. Or, if you need some new out-there ideas for a brainstorm, ask the person with a picture of themselves hiking a mountain.

Whether you already have a great relationship with your coworkers or just starting a new job, there are insights their (workers) desks can tell you that they may never think to say to you themselves. All you have to do is decode them. To help you with translating what these desks mean, Fundera created this infographic that covers what their desks say about you and your coworkers:

what-your-desk-setup-says-about-you1

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Time Management Best Practices for the Busy Entrepreneur


Time Management Tips

Time management is an essential skill to master – whether at home or work. People always want to get things done so they can rest more comfortable when everything is over.

Questions such as where to start from, when to start, or how to start are some of the issues people face on a daily basis in the quest of finding/learning how to manage time effectively.

That said, there are some smart insights you can follow to solve the highlighted questions.

Learning this skill takes time, but following the necessary steps would ensure you acquire them. Some of the steps you should consider is learning to say ‘no’ when you have a lot on your plate already instead of jumping at every opportunity that is knocking at you. You have to be smart when it comes to what you accept and decline. Another point worth mentioning that is relating to the topic under discussion is delegation. It is imperative that a person knows how to delegate when the situation is overwhelming, this way, a person can keep tasks going without any hiccups.

These are some of the things you can take to heart and start mulling over. To know more about the best practices on time management, check out this infographic below:

Time Management Best Practices

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Post submitted by Tanya Alvarez

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Billionaires could solve your money problems.


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With financial woes in the US piling up there is an extreme wealth disparity that keeps growing. According to a Washington Post article, the top 1% of Americans own more than the lowest 90% combined.

At this point, minimum wage jobs do not cover basic needs and $7.25 an hour keeps many working families in poverty while the debt keeps growing. The average American has over $6300 in credit card debt alone. That’s $12.6k for the over 40% of two-parent families in the US that are holding this kind of debt.

Students have been stricken with $1.5 Trillion in student loan debt, a number that has grown markedly over the last few years. The class of 2017 graduated with close to $40k in debt on average!

What could possibly help? Maybe billionaires are the answer. Though most would consider a cadre of billionaires getting together to be the start of a massive global conspiracy if the around 2200 billionaires on the planet decided to use their money for good collectively, what could they accomplish?

Luckily, you don’t have to search too far to find the answer. Below, our friends at Self Lender researched to see what financial good the richest of the rich could do if they just put their pocketbooks to it.

The results are astonishing! With likely less than most of these .00003 per cent of the population spend on a fancy vacation, the group of super-rich could quickly bring the minimum wage up to $15 an hour. Also, a slightly larger investment could eradicate all credit card debt in the US.

The infographic below shows what might happen if you could get every billionaire to give a little bit. In the meantime though, keep paying your premiums.

Billionaires

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Post submitted by Emily Campbell

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Tips to Boost Wifi Signal [Infographic]


How-to-Boost-WiFi-router

Whether you use the internet for work or play, it’s more or less like a culture in our world today. We expect nothing less than fast, reliable internet service but unfortunately, it’s not always the case. Most of us have experienced dead zones, slow internet speeds and long chats with tech support help. Don’t worry; you are not in this situation alone hahaha. That’s why our friends at Panda Security has put together a visual on ten ways to improve your WiFi signal. Whether physical obstacles block your WiFi router, or it needs an extender to provide internet in spotty places, this infographic has tips and tricks to boost your WiFi.

Below is an infographic which outlines how you can boost your wifi signal:

How-to-boost-wifi-signal

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How a clean office can boost productivity [Infographic]


Messy Desk Clipart Clip Art Library for Clip Art Images Messy Desk

Do you know that

a messy, unsanitary office leads to workers being distracted easily by piles of rubbish and stacks of paper? Indeed, such workspaces could result in employees frequently getting ill and work not being done due to abnormally high absenteeism. By sticking to a cleaning routine and maintaining a neatly organised work space, employees are much more likely to get their best work done and meet targets.

Workplace productivity can be hugely affected by employees taking a high volume of sick leave, some of which is spurious but in most cases it is genuine. Frequently, the offending illness occurs because of unsanitary conditions within the office.

If you work in an office, it’s almost certain that you’ll use a computer as part of your job. At the risk of severe scaremongering, your keyboard might be carrying up to 7,500 bacteria as you’re reading this. Also, that desk on which your computer is perched – viruses such as the flu could linger there for 24 hours or more.

While there is no scientific correlation between a clean office and optimum productivity, the two often go hand in hand for several reasons. Workers in a neat, tidy office will enjoy coming in every day and won’t be distracted by clutter or pick up contagious illnesses. Contrast that with a messy environment where diseases can very easily be acquired, further denting the morale of a workforce that’s already likely to be less than enthusiastic about spending multiple hours a day in an unsanitary office.

Below is an infographic which outlines how clean offices can help with improving workplace productivity, along with recommendations as to how this can be achieved.

how-a-clean-office-can-boost-productivity-infographic

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Woman are Still Underrepresented in UK Business


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Woman are still under-represented in the UK in terms of entrepreneurship and business. Although the gap between the number of male and female entrepreneurs may be closing, it still exists. In the UK, the so-called “Enterprise Gap”, the difference in the number of men and woman owning companies, has significantly decreased in the last decade, but there is still work to be done. There are 5.5m SMEs (small to medium-sized enterprises) operating in the UK today, with only 20% led by a woman – that’s 1.14m in total. The UK has not only seen an increase in female entrepreneurs in recent years, but also in woman occupying directorial roles. In 2017, 28% of FTSE 100 directorships were occupied by a woman. This exceeds a target set in a 2011 national report that said there should be a minimum of 25% female representation on boards.

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Looking at the differences across sectors of woman representation on the boards of FSTE 100 companies, there have been substantial changes in the past ten years. In 2007, there were no women on the boards of companies in the construction sector, and only 4% in manufacturing. Both sectors are now operating at or above the government’s target of 25%, with a representation of 29% and 25%.

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There are now 0 all-male boards in the FTSE 100, down from 21 in 2011. In fact, 46 companies have now reached 30% representation of woman in the boardroom. The trend is also being matched in the FTSE 250, in which 62 companies as of October 2017 had reached 30% representation of woman, and only nine all-male boards remain, down from 131 in 2010.

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Overall, there is a significant variation by region when it comes to the percentage of woman who are directors in businesses. Wales and the North of England are the most gender-equal parts of the UK, at least regarding having a low share of businesses with no female representation on boards and high rates of having more than one.

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Not only has female directorship considerably increased, but more women are starting their own business. There were 648,000 more businesses owned by a woman in 2016 than in 2000. That’s a significant 72% increase in 16 years. During the same time, male self-employment also increased, from 2.357m businesses in 2000 to 3.221m businesses in 2016.

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London and the South East are the leading hubs of female start-ups, with female entrepreneurs generating an extra 18,000 jobs in the Capital in 2015. This meant that there was an increased economic contribution of £790m from female-led start-ups in London alone.

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The percentage of woman business owners compared to total business ownership changes drastically from country to country. Woman business ownership is not always correlated to the wealth and level of development of an economy. In the UK, 25.8% of total business owners are women.

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Edited by Temitope Adelekan