Why use Anti-Phishing Attack Software to Ensure Cybersecurity?


Phishing

A phishing attack is a process in which an imposter or an attacker sends emails to the users at large claiming to be someone they know or belonging to a brand/ services they use. Most of these emails ask users to share their personal information such as the bank account details, credit card number and pin numbers, or other such information which can lead to identity and financial theft. The emails would also ask the users to open a link or the attached document and download a file. When the user falls prey and performs any of the said actions, the malicious virus hidden in the email will enter their computer. It will provide the attackers access to the computer and allow them to steal the information stored on it without the user’s knowledge.

Over the years, many antivirus software products, spam and malware filters have been developed to detect such emails and prevent the users from being duped. Enterprises have become a hot target for the attackers. Even if one employee in the entire organization would become a victim, the attackers could access and control the entire system of the enterprise.

Almost every enterprise has antivirus software installed along with firewalls, spam filters, and other such email security systems. Yet, a good number of phishing emails slip past the filters and end up reaching the employees. Many employees have been duped and as a result, the enterprises have suffered losses in more ways than one.

If we wonder why, the answer is quite simple. Despite the claims, the traditional antivirus software packages do not successfully detect and prevent all kinds of phishing attacks. With changing technology, attackers are creating innovative methods to slip past the security filters.

What the companies need is phishing attack software that will provide all-round protection by identifying every suspicious and fraudulent email and alerting the users. The attackers not following the old methods of sending easily detectable fake emails. Instead, they are targeting a certain section of employees with highly intelligent email techniques. It is more or less impossible for the traditional antivirus software that relies on a standard database to compare the emails to identify and detect the latest phishing attacks.

If we consider Zero Day Attack as an example, it is one of the newest phishing attacks in the market that doesn’t get detected by most software packages. On average, about 1.5 million new phishing sites and email ids are created. To keep up with the ever-increasing list of fake websites is not a solution. It takes 24-48 hours to create a signature of complex malware, while it takes less than 82 seconds for an employee to fall victim to the phishing attack.

So, we need something uses a different technique to detect fake URLs without spending hours of time on it. Only then can the employees and enterprises be saved from phishing attacks. The latest and advanced phishing attack software used artificial intelligence and machine learning algorithms to scan and recognize the hidden malicious code in the emails and alert the employees. The most common type of Zero Day attacks are-

  • Microsoft Office Marcos
    • Macros are one of the most helpful tools offered by Microsoft. With one click, the repetitive tasks can be automated, thereby saving time for the employees.
    • When the attacker sends an email attachment with an Excel or other Microsoft file, the macros are coded to install malware throughout the system.
    • Using the machine learning technology, the latest anti phishing software identifies the hidden code and alerts the users about the email be a phishing attack.
  • Malicious Links
    • Embedded links within emails make it easy for websites to share information with their customers.
    • The same feature is used by scammers. They include links that will lead the user to a fake website. The IP address and domain names are similar to the brand they impersonate making it impossible for users to detect it as fraudulent at a single glance.
    • The anti-phishing software uses computer vision technology to read the minute changes in the domain names and also checks the final page which the link leads to.
  • Infected PDFs
    • The attackers take advantage of the features offered by Adobe Acrobat to include malicious software in the PDF files and send them to their victims.
    • The phishing attack software identifies the malware and blocks the email.
  • Embedded Code
    • HTML emails allow employees to include code in the email, which will be executed when the email is opened.
    • The next-generation anti phishing software detects this hidden code and stops it from being executed.

The anti-phishing software works on any device in any location. It can be deployed throughout an enterprise within a matter of minutes.

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Brought to you by David Neeble

Edited by Temitope Adelekan

How to remodel a store to boost sales


StoreRemodel1

In a time where more and more consumers conduct the majority of their shopping online, brick-and-mortar stores need to exploit their advantages. Physical stores can offer a cohesive branding and shopping experience that eCommerce simply can’t.

Of course, brick-and-mortar stores can’t beat the convenience of ordering products online, but they don’t have to. Consumers visit physical stores for the entire experience, rather than just buying an item. Small businesses should cater to this desire to boost sales.

Remodeling your store can be quite the undertaking, however, it will propel your brand forward and raise your bottom line. From colors to floorplans, create an enticing customer journey that will drive purchases. Learn how with the visual below:

StoreRemodel

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Brought to you by Bigrentz

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A Complete Guide to Using Infographics for Lead Generation


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It’s no secret that lead generation is an essential cocktail in ensuring that your business will take flight. If you’re reading this article, there’s a good chance you’re thinking that you’ve already exhausted all possible efforts in attracting high-quality prospects that your brand can easily convert, but you’re still looking for creative ways to push these efforts forward. Well then, you came to the right place.

Here’s a question to start the discussion: What comes to mind when you think of infographics? Some people would say stunning graphics of visuals; others would say it’s an excellent way to get engagement. Readers are usually captivated by this content type since it combines information and aesthetic. It’s a creative way to present data without overwhelming your audience.

Infographics are so valuable to content marketers because of its proven track record in increasing site traffic and tripling social media engagement. However, it’s not often associated with lead generation—a missed opportunity.

It’s time to change this! In the infographic below, you’ll discover that it’s possible to optimize your infographics so you can reap its benefits and get quality prospects for your business. Learn how to generate leads with infographics and get ahead of the competition.

A Complete Guide to Using Infographics for Lead Generation

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Post submitted by Ushabelle Bongo – Popularly know as Shaw is a proud daughter of the Queen City of the South who has been hustling in Makati since 2016. She initially tried her hands at banking, only to be proven once and for all that her hands are made for playing with words, not handling numbers. Now Shaw is in a better place–a digital marketing paradise otherwise known as Spiralytics, where she’s making waves as a Content Specialist.

Edited by Temitope Adelekan

What Your Desk Setup Says About You (Infographic)


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Building rapport with your coworkers can be essential to working productively and tackling team projects with ease. However, since our workdays are often filled with meetings, assignments, and calls, it can be challenging to make time to get to know your coworkers over lunch or a coffee break. While it’s a good idea to pay attention to the subtle ways your colleagues are communicating in conversation and nonverbally, there is another way to get to know your coworkers, just by looking at their desks.

Since so many hours of the day are spent at a desk, it’s unsurprising that they can grow to reflect the person who occupies them. Things like photographs of kids and spouses can indicate they are family-oriented, while pictures of their various travels can hint at an adventurous side. While these can spark a conversation on their own, they can also give you insight on how to work with them. For example, you may not want to send any emails to the family-oriented coworker after hours. Or, if you need some new out-there ideas for a brainstorm, ask the person with a picture of themselves hiking a mountain.

Whether you already have a great relationship with your coworkers or just starting a new job, there are insights their (workers) desks can tell you that they may never think to say to you themselves. All you have to do is decode them. To help you with translating what these desks mean, Fundera created this infographic that covers what their desks say about you and your coworkers:

what-your-desk-setup-says-about-you1

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Post submitted by Brigid Ludwig

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Time Management Best Practices for the Busy Entrepreneur


Time Management Tips

Time management is an essential skill to master – whether at home or work. People always want to get things done so they can rest more comfortable when everything is over.

Questions such as where to start from, when to start, or how to start are some of the issues people face on a daily basis in the quest of finding/learning how to manage time effectively.

That said, there are some smart insights you can follow to solve the highlighted questions.

Learning this skill takes time, but following the necessary steps would ensure you acquire them. Some of the steps you should consider is learning to say ‘no’ when you have a lot on your plate already instead of jumping at every opportunity that is knocking at you. You have to be smart when it comes to what you accept and decline. Another point worth mentioning that is relating to the topic under discussion is delegation. It is imperative that a person knows how to delegate when the situation is overwhelming, this way, a person can keep tasks going without any hiccups.

These are some of the things you can take to heart and start mulling over. To know more about the best practices on time management, check out this infographic below:

Time Management Best Practices

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Post submitted by Tanya Alvarez

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Tips to Boost Wifi Signal [Infographic]


How-to-Boost-WiFi-router

Whether you use the internet for work or play, it’s more or less like a culture in our world today. We expect nothing less than fast, reliable internet service but unfortunately, it’s not always the case. Most of us have experienced dead zones, slow internet speeds and long chats with tech support help. Don’t worry; you are not in this situation alone hahaha. That’s why our friends at Panda Security has put together a visual on ten ways to improve your WiFi signal. Whether physical obstacles block your WiFi router, or it needs an extender to provide internet in spotty places, this infographic has tips and tricks to boost your WiFi.

Below is an infographic which outlines how you can boost your wifi signal:

How-to-boost-wifi-signal

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Post submitted by Katie Santos

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How a clean office can boost productivity [Infographic]


Messy Desk Clipart Clip Art Library for Clip Art Images Messy Desk

Do you know that

a messy, unsanitary office leads to workers being distracted easily by piles of rubbish and stacks of paper? Indeed, such workspaces could result in employees frequently getting ill and work not being done due to abnormally high absenteeism. By sticking to a cleaning routine and maintaining a neatly organised work space, employees are much more likely to get their best work done and meet targets.

Workplace productivity can be hugely affected by employees taking a high volume of sick leave, some of which is spurious but in most cases it is genuine. Frequently, the offending illness occurs because of unsanitary conditions within the office.

If you work in an office, it’s almost certain that you’ll use a computer as part of your job. At the risk of severe scaremongering, your keyboard might be carrying up to 7,500 bacteria as you’re reading this. Also, that desk on which your computer is perched – viruses such as the flu could linger there for 24 hours or more.

While there is no scientific correlation between a clean office and optimum productivity, the two often go hand in hand for several reasons. Workers in a neat, tidy office will enjoy coming in every day and won’t be distracted by clutter or pick up contagious illnesses. Contrast that with a messy environment where diseases can very easily be acquired, further denting the morale of a workforce that’s already likely to be less than enthusiastic about spending multiple hours a day in an unsanitary office.

Below is an infographic which outlines how clean offices can help with improving workplace productivity, along with recommendations as to how this can be achieved.

how-a-clean-office-can-boost-productivity-infographic

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Brought to you by our friend at the Cleaning Services Group

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Four Pillars of Brainstorming


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Whether you love brainstorming or feel intimidated by the process, it’s always great to brush up on your idea generation skills. Coming up with creative ideas on demand is no easy feat, but implementing tried and true brainstorming best practices can help make the process easier. If you’re feeling stuck during a brainstorm, consider implementing the four pillars of brainstorming, a framework created by advertiser Alex F. Osborn in the 1940s. Alex F. Osborn created the term “brainstorm” and developed four pillars that you can use when coming up with new ideas.

By going for quality, withholding criticism, welcoming wild ideas, and combining and improving ideas, you can radically transform the success of your brainstorming sessions. Check out the infographic below from our friends at Fundera that outlines the four pillars and provides actionable tips to improve idea generation. Feel free to add your suggestions in the comment box below.

Brainstorming-ideas-infographic

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Brought to you by Fundera

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24 Google Doc Hacks & Add-ons to Make Your Life Easier


Google-Hacks

Twenty years ago, collaborating with people in real-time over the internet seemed difficult to understand. Now we do it every day with the click of a button. Google Docs is a powerful tool that makes working with people both near and far a breeze, but do you know how to use it to its full capacity? Go beyond just sharing docs and leaving comments with these 24 Google Doc hacks and add-ons.

Google Hacks Infograph

Excited to save some time? With these hacks you no longer have to manually go through a document and look for duplicates or change the capitalization structure letter by letter. Though these may just seem like minor details, they will make a major difference in productivity!

To keep your files neat and organized on your computer, you can go the extra step and download Google Drive for Mac. This will save and sync your files on both your hard drive and in the cloud, so you have a backup.

You can also download the Google Doc phone application to easily view documents when you’re on the go. If you’re worried about losing internet connection and have to do a last minute edit, you can set particular documents to be available offline. Just click the three dots next to the document’s title and choose “Available offline”. These documents are automatically put in an “Offline” folder.

Staying organized is the key to managing your workload and optimizing your time, and these easy, actionable tips are sure to help you do just that.

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Brought to you by GetVoip

Edited by Temitope Adelekan

16 Gmail Tips & Tricks To Streamline Your Inbox


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Are you suffering from email overload?

The average person spends 28% of the work week reading and responding to emails. This equates to 13 hours a week, and 650 hours a year. Consider how productive you could be if you had a few extra hours every week to focus on the projects that really matter.

It’s not just your professional life that suffers due to information overload. 59% of Americans say that they check their emails outside of office hours.

So what’s wrong with that?

Constant connection comes with a price. Even if you stay on top of your inbox, studies have found that constantly checking your email can lead to burnout, health issues, and personal problems. A work/life balance is essential to staying healthy — both physically and mentally. It’s a no-brainer that burnt-out, sick, and unhappy employees aren’t going to be at their best when it really matters.

While you might not be able to cut down the volume of emails that you receive from colleagues and clients, you can use a variety of tools, tips, and tricks to help you make your inbox more manageable.

One of the reasons why Gmail is preferred by individuals and corporations alike is due to Google’s attention to detail when it comes to features and functionalities. Many of these tips and techniques will require you to spend some time tinkering around with your settings. But once you’ve mastered some of these shortcuts and helpful hacks, you’ll save yourself from hours of wasted time.

Below is the visual to learn the tricks.

Gmail Hack

By optimising your email account to work for you instead of against you, you can boost your productivity levels, get more work done, and reduce the risk of allowing an important email to slip through the cracks.

Do you have any preferred methods for keeping your inbox manageable and tidy? Share them in the comment section below!

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Brought to you by GetVoip

Edited by Temitope Adelekan