Four Pillars of Brainstorming

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Whether you love brainstorming or feel intimidated by the process, it’s always great to brush up on your idea generation skills. Coming up with creative ideas on demand is no easy feat, but implementing tried and true brainstorming best practices can help make the process easier. If you’re feeling stuck during a brainstorm, consider implementing the four pillars of brainstorming, a framework created by advertiser Alex F. Osborn in the 1940s. Alex F. Osborn created the term “brainstorm” and developed four pillars that you can use when coming up with new ideas.

By going for quality, withholding criticism, welcoming wild ideas, and combining and improving ideas, you can radically transform the success of your brainstorming sessions. Check out the infographic below from our friends at Fundera that outlines the four pillars and provides actionable tips to improve idea generation. Feel free to add your suggestions in the comment box below.


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6 Business Books That Will Revolutionize Your Business and Change Your Life

I am passionate about any thing relating to entrepreneurship. Coming across this article written by Kimanzi Constable about 6 business books that can change your business and life got me excited and couldn’t wait few more seconds before reading further. I was happy to have found two of my greatest business books on the list. “Susan Baroncini-Moe – The fire path and Seth Godin – The Dip”. I must confess these are life-changing books and I would recommend these books any day. Although, I haven’t heard of the other four books and I wouldn’t mind giving it a try. How about you? Have you read or heard about any of these great books? What are your thoughts about these books? Which book did it for you? Your addition to the list is important and your suggestion can help budding entrepreneurs get better at what they do.

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